Chipotle Signs on for Facebook(R) Deals Launch

Check in at Any U.S. Chipotle for a Buy-One-Get-One Deal

DENVER, Nov 03, 2010 (BUSINESS WIRE) -- Chipotle Mexican Grill (NYSE: CMG) today announced that it will participate in the launch of Facebook Deals, which enables people to easily find and redeem deals at nearby businesses when they check in using Facebook Places. Chipotle will offer a special promotion for people who check in at any Chipotle location using Facebook Places on their smartphone. Facebook Places gives people the power to easily share where they are with friends, find friends who are nearby, discover new places, and now, take advantage of a special Chipotle offer by checking in.

Check in at any U.S. Chipotle on Saturday or Sunday, November 13 and 14, and November 20 and 21, and receive a buy-one-get-one entrée which includes a burrito, burrito bowl, order of tacos or salad. Customers must show their smartphone check-in to the cashier when the check-in is made and the offer will be validated.

"Facebook has become a great tool for us to establish and deepen relationships with our customers, and we're excited to make this offer to the Facebook community," said Mark Crumpacker, chief marketing officer at Chipotle. "With more than 1 million Chipotle fans on Facebook, we enjoy frequent conversations with our customers about our business and what makes us different. And now with Facebook Deals, we have an opportunity to turn more people on to Chipotle."

Chipotle uses its Facebook Page to discuss its commitment to using premium quality ingredients from more sustainable sources in its more than 1,000 restaurants. Chipotle calls this commitment to fresh, unprocessed foods cooked using classical cooking techniques and raised with respect for the animals, the environment and the farmers "Food with Integrity." The company also promotes restaurant openings and special programs, answers customer questions, and responds to service issues using the popular social networking platform.

About Chipotle

Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food with Integrity, Chipotle is seeking better food not only from using fresh ingredients, but ingredients that are sustainably grown and naturally raised with respect for the animals, the land, and the farmers who produce the food. Chipotle opened its first restaurant in 1993 and currently operates more than 1,000 restaurants. For more information, visit Chipotle.com.

Facebook(R) is a registered trademark of Facebook Inc.

SOURCE: Chipotle Mexican Grill

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