Lenny's Heats Things Up: Introducing the Hot Italian Sub

Lenny's Heats Things Up: Introducing the Hot Italian Sub National Sub Shop Franchise Rolls Out a Brand New Sandwich on November 1st

November 03, 2010 // Franchising.com // Memphis, Tennessee – "I Love Lenny's." These three simple yet powerful words sum up the devotion of Lenny's Sub Shop's fanatical following, and explain why this 150-plus unit sub franchise has worked so diligently to prepare for evolutionary expansion in 2011. Lenny's has made another addition to their menu proving innovation is what intrigues and keeps guests coming back.

What's so exciting about a new sandwich? Well, Lenny's new Hot Italian Sub, which hits counters nationwide on November 1st, is only the second new release ever since the creation of Lenny's original menu back in 1998.

The Hot Italian Sub is a combination of four premium Italian meats, provolone cheese, onions and green peppers grilled to perfection and topped off with oregano, pepper, oil and vinegar. It is similar to the cold Italian Sub already on the menu, and many of Lenny's loyal fans have mentioned the potential deliciousness of heating up this already very popular sub.

"Lenny's has always thrived by sticking with what works and finding success in consistency," said George Alvord, Lenny's CEO. "But our main interest is guest satisfaction, and upon listening carefully to the feedback of both our guests and our franchisees, we've decided to take a leap of faith. And I think we'll find the results to be pretty delicious."

The first addition to Lenny's original 1998 menu came last year, with the French Dip, a hot roast beef sub with au jus dipping sauce. The hugely positive guest response let Lenny's know loud and clear that their loyal fans would not be scared away by a few positive changes, as long as their old favorites stuck around as well.

Even though they've upgraded the business, "people appreciate that our favorite items haven't changed since the beginning," said Alvord. "Our Authentic Philly Cheesesteak is still the most popular item, and our guests can still have the customized experience they love."

Part of the brand's allure is its commitment to its fans. Not all sandwich shops are created equal, unfortunately for the competition, Lenny's has proven that. That's why hungry people across the nation are talking about the quick-casual restaurant serving fresh meats on generously-portioned subs for over a decade (the Authentic Philly Cheesesteak 15-incher weighs over a pound). Unlike those serving processed meats, Lenny's high-quality steak is from Philadelphia and is trucked twice per week to its locations across the country.

Lenny's stands a step above the competition by offering dining services that other quick-casual restaurants don't. For instance, when you place your order at the Lenny's counter, you can watch while the Lenny's crew member slices your deli meat fresh to order. When you order one of Lenny's authentic Philly Cheesesteaks it will be cooked fresh and served hot off the grill. Employees are frequently seen in the dining area asking if you're enjoying your food or if you need a drink refill. The average combo meal including chips and a drink costs about $8.50, and refills are free. Don't look for a garbage can on the way out; a Lenny's staff member will clean off the table for you.

"The key to Lenny's expansion is just that—expansion," Alvord said. "We are making additions without taking anything away. What could be better than that?"

ABOUT LENNY'S SUB SHOPS

Since the beginning, Lenny's commitment to quality and attention to detail has gone into every restaurant and sub sandwich. This dedication has helped Lenny's to become one of the fastest growing sub sandwich chains in the country. Today, Lenny's Sub Shop continues to expand throughout the United States by offering franchise opportunities. Authentic Philly Cheesesteaks & The Deli Fresh Experience™ are reasons why our loyal guests say they prefer a Lenny's sub hands down to our national competition. Why? Lenny's puts back what has been missing in the sub sandwich business - More Food, More Taste, More Personality!® For more information, visit www.lennys.com.

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