Stroller Strides Partners with March of Dimes(R) to Spotlight Rising Trend in Preterm Births Premature birth now affects one in eight babies in the U.S.

San Marcos, CA (Grassroots Newswire) November 03, 2010 – Prematurity is the leading killer of America's newborns. One in eight babies in the U.S. is born prematurely, and the number of premature births has been escalating over the past two years, according to statistics presented by the March of Dimes. Stroller Strides, the country's largest exercise program for new moms and their babies, is again partnering with the March of Dimes to raise awareness, and dollars, to help focus attention on the serious health complications of preterm births.

"It's a privilege to be able to help in this important effort," said Lisa Druxman, founder of Stroller Strides. "Everyone at Stroller Strides is committed to supporting the March of Dimes and their work to decrease the numbers of preterm births in the U.S."

The March for Babies campaign is the March of Dimes' biggest fundraiser. This year, at the Stroller Strides national convention in San Diego, CA, Druxman presented a check for more than $92,000 to March of Dimes' 2010 National Ambassador Joshua Hoffman. Joshua was born nearly four months too early with so many health problems and underdeveloped organs that it was uncertain whether he would survive. Joshua spent three and a half months in the hospital, and is now a happy and energetic six year old. Joshua and his family travel throughout the U.S. to raise awareness about the prevalence of preterm births and their serious health consequences.

The $92,000 raised this year by Stroller Strides franchisees and corporate team is up from the nearly $81,000 raised in 2009. Stroller Strides' 2011 fundraising goal for the March of Dimes' Prematurity Campaign is $111,000.

"We are proud of the dedication shown by our members, our franchisees and our corporate team," said Druxman. "Having Joshua with us at our national convention this year made the challenges and the triumphs of preterm births very real to all of us. Together, I know that we can reach, or even exceed, our fundraising goal this year."

LUNA® Moms Clubs, offered at every Stroller Strides location, including those in the [City] area, will focus their quarterly "Moms with a Mission" program on local March for Babies walk events planned for more than 900 locations across the United States, the District of Columbia and Puerto Rico in April and May, 2011. Moms can sign up through their individual LUNA Moms Clubs Powered by Stroller Strides, secure sponsor donations and then participate in walk events in their local communities.

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For individuals and organizations who are interested in supporting this year's campaign, the walk starts here at www.marchforbabies.org.

Moms at Stroller Strides' more than 1,200 locations can join LUNA Moms Clubs Powered by Stroller Strides for free. The clubs offer regular children's playgroup activities and a beneficial support network for moms, and also organize quarterly "Moms with a Mission" activities designed to strengthen local communities by giving back to children, families and the environment.

For more information on Stroller Strides, please visit www.strollerstrides.com.

About Stroller Strides

Ranked among Entrepreneur Magazine's Fastest Growing Franchises in 2010, Stroller Strides offers classes in more than 1,200 locations in the United States and Canada. The hour-long classes emphasize cardiovascular activities and muscle-strengthening exercises using resistance bands and strollers, allowing moms to interact with their babies throughout their workout. To further assist mothers in all aspects of their lives, Stroller Strides partners with Reebok®, LUNA® and BOB®. For more information about Stroller Strides, including class locations, visit www.strollerstrides.com.

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