ColorTyme arrives in Winston-Salem

Zach Routh and Steve Dami open their second rent-to-own franchise in North Carolina

WINSTON-SALEM, N.C – Nov. 4, 2010 – Winston-Salem is the latest home for ColorTyme, a rent-to-own franchise featuring name-brand appliances, furniture and electronics. Franchising partners Zach Routh and Steve Dami intend to give residents a fresh rental experience by promoting a hometown atmosphere and providing high-end merchandise at affordable prices.

"We want to give the people of Winston-Salem a better, friendlier alternative to the bigger chains," said Routh. "We offer the best options and service to ensure everybody has the opportunity to enjoy nice products and get what they need for their home."

Adding to their High Point, N.C. location, the Winston-Salem store is the second ColorTyme for Routh and Dami. Neither store requires a credit check for renting products, and both offer a variety of payments including weekly and monthly plans.

"At ColorTyme, there are certain things you can expect as a customer," said Dami. "Here you'll find better prices and staff members who are respectful and knowledgeable about everything in the store. We also work with customers to find a payment plan that will work with their schedule and their budget."

Located at 1117 Silas Creek Pkwy, the new ColorTyme will celebrate its grand opening on Nov. 6 with free pizza and music from 102 JAMZ. During the event, visitors can enter into a drawing to win a 50-inch LCD TV.

About ColorTyme

ColorTyme, Inc., founded in 1979, is America's oldest franchisor of independently owned-and-operated rent-to-own stores. ColorTyme franchisees operate 192 rent-to-own stores in 33 states, and the company's custom-wheels-and-tires franchise brand, RimTyme, operates 20 stores in 11 states. ColorTyme is headquartered in Plano, Texas, and is an independent, wholly owned subsidiary of the largest RTO company in the world, Rent-A-Center (NASDAQ: RCII).

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