DALLAS, Nov. 9, 2010 // PRNewswire // -- La Quinta Inns & Suites has united with the Slurpee® Unity Tour as a convoy embarked on a 14-day road trip to the nation's capitol to promote unity and bringing people together. La Quinta will be providing the Unity Tour hotel accommodations each night to help ensure they start their day refreshed and full of optimism.
"We reached out to La Quinta to host this ground-breaking tour because we like their optimism," said Laura Gordon, Senior Brand Director, Slurpee and Big Gulp. "As we unite people across the country, we look forward to 'waking up on the bright side' at La Quinta."
"La Quinta supports 7-Eleven in its efforts to promote unity and hope our guests will join in by following the tour on La Quinta's Facebook page," said Julie Cary, La Quinta's CMO. "We believe that life is brighter when people come together."
Last week, President Barack Obama joked with reporters that he might serve America's favorite drink, the Slurpee, when he meets with new Republican House leadership. In response, 7-Eleven hit the road with five sampling trailers and hopes to host a "Slurpee Summit" in Washington, D.C. on Nov. 18.
As part of the tour, a new Slurpee flavor is being introduced - "Purple for the People," a blend of red and blue colors. It is a reinforcement of the unity message that when you bring different flavors together the result is always better. With 14 stops along the way, the Unity Tour will be giving the American people free, full-size Slurpee drinks in choices of red, white, blue and purple. Follow the tour's blog at www.unitytour.us
LQ Management L.L.C. is one of the largest operators of select service hotels in the United States. Based in Dallas, Texas, the Company operates and provides franchise services to 800 hotels in 46 states, Canada and Mexico under the La Quinta Inn® and La Quinta Inn & Suites® brands. For reservations or more information about La Quinta, please visit www.LQ.com or call 1-800-SLEEPLQ. Follow La Quinta Inns & Suites at www.twitter.com/LQ or on Facebook at www.facebook.com/laquinta.
SOURCE LQ Management L.L.C.