Pizza Patron Debuts '3 for $10 Paquetazo'

Nation's #1 Latin Pizza Brand Invites Families to Make Any Night Pizza Night

DALLAS, TX - (Marketwire - November 10, 2010) - Pizza Patrón, the nation's number one Latin pizza brand, has launched a limited-time offer -- a '3 for $10 Paquetazo' -- that includes three one-topping medium AMIGO PIZZAS® for $10. Now through December 31, Pizza Patrón will offer the deal in each of its locations nationwide.

The Spanish word PAQUETAZO means 'a great packaged deal' referring to two or more items that are bundled and offered at a fantastic price. Pizza Patrón AMIGO PIZZAS® are 12-inch pies, hand crafted with fresh dough and made to order every time.

The Dallas-based chain is fueling the '3 for $10 Paquetazo' promotion with TV and radio ads in select markets through the end of the year. The company hopes to stand out and capitalize on the consumer demand for $10 deals already in the marketplace, while offering cash-strapped families the affordable option to make any night pizza night.

"We are constantly looking for new ways to impart our brand culture of quality food, friendly bilingual service and great value to our customers," said Andrew Gamm, brand director of Pizza Patrón. "Promotions like this not only increase traffic to the stores, but also give us the opportunity to re-engage our team members, connecting all brand employees back to the company's roots of service and value."

Lately, Pizza Patrón has been a hot bed of innovation, announcing -- just in the last 60 days -- a '$10 PAQUETAZO™' meal promotion packaged in a never-before-seen portable 'walking ad' box, as well as a new line of frozen pizzas that is going into grocery stores throughout the country.

The brand recently opened its 100th retail location and plans to continue focusing on expanding its retail footprint in new markets through franchising.

About Pizza Patrón

Pizza Patrón, America's #1 Latin pizza brand, offers traditional pizza, wings and sides in its community based, Latin-influenced stores. Pizza Patrón was founded by restaurateur Antonio Swad in 1986, in Dallas, Texas, and today operates 100 dine-in and carry-out restaurants in seven states with 40 more under development. Pizza Patrón has franchise opportunities available in prime markets throughout the country offering a proven system for hard-working franchisee candidates. In 2007, the brand received international news coverage when it decided to accept Mexican Pesos at all of its locations, gaining over 500,000,000 media impressions worth over $30 million in the U.S. alone. The company's medium AMIGO PIZZAS® start as low as $4 and X-Large LISTA-NOW READY™ pepperoni pizzas start as low as $6 all day, every day.



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