Wendy's New Natural-Cut Sea Salt Fries Heat up the Fast-Food Fry Category
Company Added
Company Removed
Apply to Request List

Wendy's New Natural-Cut Sea Salt Fries Heat up the Fast-Food Fry Category

DUBLIN, Ohio, Nov. 10, 2010 /PRNewswire via COMTEX/ -- Wendy's announces the nationwide launch of its new natural-cut fries with sea salt, marking the first complete redesign of the company's classic fries in its 41-year history. Designed to give French fry lovers a hotter, crispier taste experience with an enhanced potato flavor and texture, Wendy's new fries are the only ones to be offered by a national fast food chain with the natural "skin-on" cut and seasoned with sea salt.

The new fries incorporate a range of new ingredients and preparation methods to meet consumers' demand for a better-tasting, higher-quality French fry. They are made 100% from Russet potatoes and sliced "natural-style" with the skin on for additional texture and taste, then cooked in proprietary oil that contains no allergens and has 0 grams trans fat per serving. They are finished with a dusting of natural sea salt to further enhance the flavor.

"A year ago, Wendy's launched its Real brand position that is the foundation of our company --- real products with authentic, high integrity ingredients, fresh preparation and exciting tastes and flavors for every main food item we serve. We challenged ourselves to translate this brand promise into even better French fries. The result is hotter, crispier, and tastier natural-cut fries, seasoned with sea salt. We think our sea salt fries will set a new standard in the QSR industry," said Ken Calwell, Wendy's chief marketing officer.

Wendy's based its redesign on extensive consumer research on what they wanted in a great-tasting French fry, which includes an even golden color, a real potato taste, and one that stays hot longer. After several months in the company's R&D labs, the new natural-cut fries were test marketed in three cities across the U.S. Consumers gave very high ratings for quality, taste and overall value. Fry sales were above expectations and continued to be strong even after the test marketing advertising ended.

Wendy's new natural-cut fries will be priced the same as their current French fries and be offered in the same four serving sizes. Introduction of the new fries begins nationwide on November 11, with all restaurants expected to be serving the new fries by the end of the following week.

The launch will be supported by nationwide marketing activities, which include a Facebook "Fry for All" campaign at www.facebook.com/wendys and a holiday gift card promotion awarding a coupon for free fries of any size with the purchase of each $15 Wendy's gift card.

Wendy's International Overview

Wendy's International is one of the world's most successful restaurant operating and franchising companies with more than 6,600 restaurants worldwide. Wendy's is a subsidiary of Wendy's/Arby's Group, Inc (NYSE: WEN). More information is available at www.wendys.com or www.wendysarbys.com.

SOURCE Wendy's International



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Jon Smith Subs
As a Jon Smith Subs franchisee you'll be giving customers what they truly want with a wide range of customized options.
Lightbridge Academy
Lightbridge Academy has a way of making parents and children feel like they’re special. Here, they are surrounded by a Circle of Care that’s more...
Smoothie Factory
Are you interested in a health conscious franchise opportunity in a growing smoothie industry that does over $2 billion in annual sales in the United...
Jimmy John's Gourmet Sandwiches
One of the fastest growing franchises in the U.S., Jimmy John’s has been making fresh, fast, tasty sandwiches since 1983.
Freezing Moo
Everyone in the Freezing Moo family aims to bring a taste of joy and a fun experience to all who visit Freezing Moo’s locations — one cup at a...
Share This Page

Subscribe to Our Newsletters

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2019.
All Rights Reserved.