Susan Shields Joins The Organic Center Board of Directors

BOULDER, Colo., Nov 11, 2010 (BUSINESS WIRE) -- The Organic Center, today announced that Susan Shields, senior vice president and chief marketing officer, Jamba Juice Company (NASDAQ: JMBA) has joined the Board of Directors at The Organic Center, a nationally recognized organization whose mission is the advancement of scientific research and communication to the public on the health and environmental benefits of organic food and farming.

Susan has been Jamba's senior vice president and chief marketing officer since November 2009 and is responsible for helping to drive comprehensive growth of the Jamba brand through leadership of all system-wide marketing and product development initiatives. Susan has over 20 years of strategic leadership experience in marketing, brand and product development, innovation, and business development within the retail and consumer packaged goods food industry with an emphasis on the development of better-for-you food offerings.

"Susan has brought to market an array of trend-forward products under widely recognized healthy lifestyle brands including Jamba Juice, Beautiful Foods, O Organics and Eating Right. She understands the unique challenges of developing and promoting the benefits of health and wellness offerings so that they appeal to the broadest consumer demographic," said Mark Retzloff, chair of the Board, The Organic Center. "Her background in marketing and communications across multiple industries including restaurant retail, grocery retail, and consumer packaged goods is exceptionally relevant to our organization as we seek to communicate, promote, and advance the importance of organic living. I am thrilled to welcome her to our Board."

"Professionally, I have been involved in the development of health-oriented products my entire career and I understand the importance and benefits of being able to provide an expansive offering of organic ingredients and products to more consumers everywhere," commented Susan Shields. "I look forward to helping to guide and advance the agenda of The Organic Center and their mission to enable healthier living through organic advocacy."

Ms. Shields joined Jamba Juice January 2009 as vice president of Consumer Products, Licensing, and Growth Initiatives and in November 2009 assumed her current position as senior vice president and chief marketing officer. Prior to joining Jamba Juice, Susan held the positions of senior vice president, Innovation and Product Development at Beautiful, Inc., group vice president of Innovation for Safeway's Consumer Brands Division, senior vice president of New Ventures and Marketing at Del Monte Foods and has held numerous positions with the Quaker Oats Company. Ms. Shields holds an MBA from the Kellogg School of Management at Northwestern University, where she was an Austin Scholar, and she has a Bachelor of Arts degree from Williams College. Susan current sits on the Board of Directors for the Berkeley Chapter of the YMCA. She is an advocate for healthy, active living and, when not occupied in advancing the healthy lifestyle agenda at Jamba Juice, can be found engaged in any number of activities with her family of five plus two dogs including running, cycling, surfing, and skiing.

About The Organic Center

The Organic Center's unique mission is to advance scientific research on the health and environmental benefits of organic food and farming, and to communicate those benefits to the public. As an independent nonprofit 501(c)(3) research and education organization, we envision improved health for the Earth and its inhabitants through conversion of agriculture to organic methods. All of The Organic Center's research reports, publications, consumer guides and videos are available free of charge on our website, www.organic-center.org.

SOURCE: Jamba Juice Company

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