Pizza Patron to Expand Into San Diego Market

Restaurant Industry Veterans to Open 11 Area Locations

SAN DIEGO, CA --(Marketwire - November 18, 2010) - Pizza De la Comunidad, LLC has signed a development agreement with Pizza Patrón, the premier Latin pizza brand, to enter the San Diego market with 11 locations over the next three years.

Restaurant industry veteran Pete Tucker formed Pizza De la Comunidad, LLC with an investment group of local San Diego business professionals including Robert Rubio, of the Rubio family, founders of Rubio's Fresh Mexican Grill. The group is currently looking for locations throughout San Diego County and hopes to have their first location open in the first quarter of 2011, says Tucker.

"We are excited to introduce this concept to the San Diego area," said Tucker. "It is an innovative brand that marries a terrific pizza with a familiar Latin vibe for a price that is unmatched in the industry. By locating stores within the Hispanic communities that we will serve, we can create a place where language, culture and great food can come together. We are very excited to be a part of the Pizza Patrón family."

Tucker has over 25 years of restaurant industry experience, with General Mills Food Group, Chi-Chi's Mexican Restaurant and Einstein Bros. Bagels.

"San Diego is a natural growth market for our brand," said Guillermo Estrada, president of Pizza Patrón. "We are thrilled to have an experienced developer like Pete Tucker in our franchise system. This strategic alliance is part of the company's plan to develop the southern California region, and Pizzas de la Comunidad will play an important role in the opening of a new region that is one of the most important Hispanic markets in the U.S."

Approximately 93 percent of Pizza Patrón restaurants in the U.S. are owned and operated by franchisees. Pizza Patrón plans to have 750 stores nationwide within a decade.

About Pizza Patrón

Pizza Patrón, America's #1 Latin pizza brand, offers traditional pizza, wings and sides in its community based, Latin-influenced stores. Pizza Patrón was founded by restaurateur Antonio Swad in 1986, in Dallas, Texas, and today operates 100 dine-in and carry-out restaurants in seven states with 40 more under development. Pizza Patrón has franchise opportunities available in prime markets throughout the country offering a proven system for hard-working franchisee candidates. In 2007, the brand received international news coverage when it decided to accept Mexican Pesos at all of its locations, gaining over 500,000,000 media impressions worth over $30 million in the U.S. alone. The company's medium AMIGO PIZZAS® start as low as $4 and X-Large LISTA-NOW READY™ pepperoni pizzas start as low as $6 all day, every day.

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