Saladworks Opens In Westfield Trumbull Mall, Ct
First Store in Connecticut Marks Expansion Tipping Point
November 19, 2010 // Franchising.com // Conshohocken, PA – Saladworks, the nation's number one fresh-tossed salad franchise, announces today the grand opening of its first location in Connecticut at the Westfield Trumbull Mall's dining terrace. Today's opening of Saladworks in Connecticut is the first of the franchise's long list of store openings in new markets. Fans can anticipate new stores in California, Texas, and North Carolina in early 2011.
Saladworks' fresh look fits perfectly in the striking transformation of Trumbull's new dining terrace. After undergoing a 16-month renovation, the dining terrace brings a new elegance to the traditional "food court." Saladworks is proud to debut in this center with a state of the art mall design, LCD menu boards, and sleek glass paneling. New customers can enjoy a free soup with the purchase of any entrée on opening day. Additionally, all customers from opening weekend will be entered for a chance to win an iPad.
The newest Saladworks is owned and operated by multi-unit franchisee, Joshua Burton. With successful locations already in New Jersey and Delaware, Burton opens the Trumbull Mall Saladworks shortly after being named "Operator of the Year" at the franchise's annual convention in March. This new franchise is also part of Westfield's growth, and both Burton and Saladworks are thrilled that the concept is desired by the world's top landlords for their premium development.
"I'm excited to bring Saladworks to the Trumbull Mall and to Connecticut's consumers," Burton said. "The ease of operations of a Saladworks franchise, coupled with the concept's profitability easily lends itself to expanding to more and more locations."
"Joshua Burton is one of Saladworks' rising stars and we are glad for his continued success within our brand. It's a testament to Josh and the Saladworks brand that, even in tough economic times, he is building a brand new, progressive and cutting-edge mall prototype," said Saladworks Founder/CEO, John Scardapane. "This location will be the first of many more to come in the New England market."
The dining terrace's grand opening ceremony will begin on Friday at 11 a.m., continuing with festivities throughout the weekend.
Saladworks, the nation's first and largest fresh-tossed salad franchise concept, operates over 100 franchise locations in 11 states. In addition to its existing stores, the chain currently has over 60 units in development across the country. Saladworks locations offer a "fanatic'ly fresh" menu of flavorful salads with signature dressings, proprietary soups and Fusion sandwiches. Saladworks' True Nutrition guide to healthy eating introduces signature salads averaged less than 300 calories and new "Powerhouse Food" ingredients. Saladworks was voted the nation's number one salad franchise by Entrepreneur Magazine for 2009 and 2010. For more information on franchising or True Nutrition, please visit www.saladworks.com.