November 22, 2010 // Franchising.com // PARSIPPANY, N.J., -- Sotheby's International Realty Affiliates LLC today announced that Pacific Sotheby's International Realty in San Diego is the newest member of its luxury real estate network. The firm, owned by Brian Arrington, serves San Diego County.
"San Diego is an international community, both economically and from a lifestyle point of view," said Philip White, president and chief operating officer, Sotheby's International Realty Affiliates LLC. "Brian Arrington and his team of professionals truly understand this market, which is a critical one for the Sotheby's International Realty brand, and we are proud to have them represent us here."
Pacific Sotheby's International Realty has 160 agents located in four offices throughout San Diego.
"We strive to provide our clients with the highest level of customer service and feel our core values truly match that of the Sotheby's International Realty brand," said Arrington. "We understand that buying and selling a home is a major decision for our clients and that each person comes from a unique background with varying experiences and expectations. Our agents are extremely dynamic in their approach, and we look forward to the global reach this renowned brand offers us."
The Sotheby's International Realty® network currently has more than 11,000 sales associates located in approximately 500 offices in 42 countries and territories worldwide. Pacific Sotheby's International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs.
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system by Realogy's subsidiary, Sotheby's International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744.