7-Eleven(R) Gives Thanks on 'Purple Friday' With a Free, Small Slurpee(R) Drink

7-Eleven to Provide Fans with Free Slurpee Coupon Available on Facebook Page

DALLAS, Nov. 23, 2010 // PRNewswire // -- 7-Eleven, Inc. is celebrating people coming together by offering a free, small Slurpee® drink on "Purple Friday" — Nov. 26. 7-Eleven wants to extend the fun of its Slurpee Unity Tour that visited 14 cities before arriving to Washington, D.C. for a Slurpee Summit. On Nov. 26, or "Purple Friday" as 7-Eleven has dubbed the day, a free, small Slurpee drink will be available at participating 7-Eleven stores upon presentation of an online coupon.

"7-Eleven wants to allow more people to share in the fun of coming together on the Friday after Thanksgiving. We are celebrating 'Purple Friday' on the day that is traditionally recognized as Black Friday," said Laura Gordon, senior director for Slurpee and Big Gulp® brands. "Just like the 'Purple for the People' Slurpee drink represents the mixing of red and blue, Slurpee fans know that when you bring different flavors – and people – together, the result is always better."

On Friday, Nov. 26, the coupon is redeemable from 12:01 a.m. to 11:59 p.m. local time and will be available during that time on the Slurpee Facebook page (www.facebook.com/Slurpee) for fans to print. Simply, "like" the fan page, print the coupon and bring it to a participating store to get a free, small Slurpee. The free, small Slurpee drinks will only be available on "Purple Friday" at participating stores while supplies last.

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 8,300 7-Eleven® stores in North America. Globally, 7-Eleven operates, franchises or licenses close to 38,400 stores in 16 countries. During 2009, 7-Eleven stores worldwide generated total sales of more than $58.9 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #3 spot on Entrepreneur magazine's Franchise 500 list for 2009, #3 in Forbes magazine's Top 20 Franchises to Start, #3 among Top 100 Global Franchises by Franchise Direct, #3 in Store Growth by Convenience Store News, #2 in Franchise Times Top 200 Franchise Companies and #29 among Top 100 Chains in Food Service. In addition, Hispanic Magazine named 7-Eleven in its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven recently was selected by three diversity publications as a company offering the best career and franchisee opportunities. 7-Eleven is franchising its stores in the U.S., and is expanding through organic growth, acquisitions and its Business Conversion Program. In addition, the company received the 2009 Shopper-Centric Marketing Innovation from Symphony IRI and the 2010 Retailer of the Year award from PL Buyer because of the company's private-label brand program. Find out more online at www.7-Eleven.com.

SOURCE 7-Eleven, Inc.


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