Mucho Burrito 'Spices Up' Regina, Saskatchewan

Burrito Chain Celebrates Customers and Serves 'Mucho' Flavour to the Local Market; Helps Children's Wish Foundation and Offers Free Burritos on November 27

November 23, 2010 // Franchising.com // MISSISSAUGA, Ontario – Continuing to "spice up" the fast-casual food segment and provide customers with an unmatched Mexican flavour experience, Mucho Burrito announces its customer appreciation event located at 4409 Rochdale Blvd. in Regina, Saskatchewan.

On November 27, 2010, guests of the restaurant will receive free 10" or 12" burritos from 11:00 AM until 2:00 PM. Mucho Burrito will also be giving away free burritos for a year to the first 25 customers.

Encouraging the important role of philanthropy and its impact on the community, Mucho Burrito will be asking customers to donate $2.00 to the Children's Wish Foundation.

"We're incredibly excited to have a day celebrating our loyal customers as we continue to feed the local appetite with our fresh gourmet spin on Mexican cuisine," said Alex Rechichi, Co-Founder and President of Mucho Burrito. "As a local business, it is important to give back to the community. We are thrilled to do our part in providing much needed funds to help grant wishes for children with life-threatening illnesses."

Described as "Mucho food with Mucho quality," Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a "no rules" menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom "Johnny Mucho" sauces.

"Our ability to provide concise and straightforward menu options, complete with gourmet Mexican flavours unlike any other concepts in the area, is what sets us apart," added Rechichi. "The no-rules menu we offer to our customers allows them to fully experience everything Mucho Burrito has to offer."

Since launching the brand in June 2006, Mucho Burrito has opened approximately 30 locations throughout Canada and has targeted the local marketplace as part of a national growth plan calling for more than 200 locations in the next five years.

To augment the company's growth strategy, Mucho Burrito is seeking franchise owners with a strong desire to grow an up-and-coming brand within the food franchise business. Prospective franchise owners should have a keen desire to work with people and an understanding of customer service. With a franchise fee of $20,000, the initial investment to own and operate a Mucho Burrito restaurant is typically $250,000-$370,000 for a standard 1,500-1,800 square-foot location that accommodates 40 to 50 customers.

For franchise inquiries, please contact Sean Black at (905) 820-7887 or seanb@extremebrandz.com.

About Mucho Burrito

Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, founders Alex and Mark Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as "Mucho food with Mucho quality." Their mission from the inception - to provide customers with an unmatched Mexican flavour experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to approximately 30 restaurants throughout Canada. For more information, visit www.muchoburrito.com.

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