November 24, 2010 // Franchising.com // HENDERSON, Nev. − Healthy Fast Food, Inc. (OTCBB: HFFI), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafés, today announced that its franchisee Regents Management, LLC will host the official Grand Opening of its first of several planned U-SWIRL self-serve frozen yogurt cafés in the Boise metropolitan area on Saturday, November 27, 2010. The Grand Opening will feature live radio remotes by KRVB-FM (94.9 FM The River) and KIZN-FM (92.3 FM Kissin' 92), free giveaways and special discounts on U-SWIRL frozen yogurt.
Located at 3319 N. Eagle Road in Meridian, Idaho, the new 2400 square café features 20 rotating non-fat frozen yogurt flavors, including tart, traditional, gluten-free and no sugar options; and up to 60 toppings, including seasonal fresh fruit, sauces, candy and granola. The spacious café is located in a popular retail shopping district right next door to Qdoba Mexican Grill on the northwest corner of Eagle and Ustick Roads; and provides Meridian's health-conscious residents with a fun, social, self-serve experience where they can create their own unique frozen yogurt 'masterpiece' and then simply pay by the ounce. Moreover, with hip décor and room to comfortably seat approximately 100 guests inside and up to 25 on the outside patio, the new Meridian U-SWIRL is an ideal locationfor hosting large gatherings of friends and family members when celebrating a special occasion or when they just want to hang out, relax and have fun.
"Although the Grand Opening will not occur until Saturday, the café is now open for business," stated Ben Poulsen, General Manager of Regents' U-SWIRL operations. "We'd like to invite all area frozen yogurt lovers to come on over and indulge their creativity, taste preferences and freedom of choice."
Now with ten company-owned and franchise stores in operation in Las Vegas, Reno and Boise, and 33 new franchise locations set to open in Monmouth County, New Jersey; Phoenix and Tucson, Arizona; and Marietta, Georgia over the next three to five years, the award-winning U-SWIRL self-serve frozen yogurt concept is capitalizing on the growing national demand for healthier fast food alternatives by focusing on lower-fat foods offering better nutritional content and wholesome, natural food ingredients.
U-SWIRL International is a wholly owned subsidiary of Healthy Fast Food, Inc., and is launching a national chain of self-serve frozen yogurt cafés called U-SWIRLFrozen Yogurt®. U-SWIRL allows guests the ultimate choice in frozen yogurt by providing up to 20 non-fat flavors, including tart, traditional, no sugar-added options, and up to 70 toppings, including seasonal fresh fruit, sauces, candy and granola. Guests serve themselves and pay by the ounce instead of by the cup size. A healthier alternative to a coffee shop hang out, locations are furnished with couches and tables, and patio seating. In addition to its development of Company-owned cafés, U-SWIRL International has also launched its franchise program to roll out the concept nationwide in those states in which the Company is qualified to offer franchises.
Headquartered in Henderson, Nevada, Healthy Fast Food, Inc. is on a mission to deliver consumers a smarter alternative to America's favorite meals and snacks. In September 2008, the Company and its wholly-owned subsidiary, U-SWIRL International, Inc., acquired the worldwide rights to the U-SWIRL Frozen Yogurt system. Sole ownership of the system was transferred to U-SWIRL International, Inc., and it has been executing an aggressive strategy to build the brand into a globally recognized chain of highly experiential frozen yogurt cafés. For more information, please visit www.U-SWIRL.com. You can also follow us on Facebook (U-SWIRL Frozen Yogurt) and on Twitter (U_SWIRL).
This press release contains forward-looking statements regarding the timing and financial impact of Healthy Fast Food, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in Healthy Fast Food's periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report for the year ended December 31, 2009. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. Healthy Fast Food undertakes no obligation to revise or update publicly any forward-looking statements for any reason.