MaggieMoo's(R) Maggie Mia's Ice Cream Pizza Named Most Innovative & Creative Product for 2010 at World Dairy Expo

First Major Award for Product Developed in Multi-Brand Innovation Center

ATLANTA --(BUSINESS WIRE)-- Global Franchise Group, LLC announced today that Maggie Mia's Ice Cream Pizza (Supreme), a product from the company's MaggieMoo's brand, has earned a first place ranking in the Creative & Innovative Products category during the 2010 World Dairy Expo (WDE) Championship Dairy Product Contest. The recognition is the first major accolade to be awarded to a product developed in the company's Innovation Center in Atlanta.

Maggie Mia's Ice Cream Pizza (Supreme) is a unique combination of Udderly Cream® Ice Cream, red icing, white chocolate curls, M&M's®, cherry disks, crushed Heath® Bar and crushed Reese's Peanut Butter Cups®. Other Ice Cream Pizza flavors include Chocolate Lover's and Cheese. The product was released earlier this year and is currently available at MaggieMoo's Treateries nationwide.

"We're thrilled with our first place ranking for MaggieMoo's in the Creative & Innovative Products category," said Chris Dull, President and CEO of Global Franchise Group, LLC. "We are committed to innovation across our QSR brands and feel that this award is an important acknowledgement of our Innovation Center's ongoing effort to develop exceptional and creative new products for our customers."

Global Franchise Group's Innovation Center was opened in May 2009 and brought all research and development activities for the company's quick service restaurant (QSR) brands under one roof. In addition to the MaggieMoo's brand, the Innovation Center also houses all R&D for Great American Cookies®, Pretzelmaker® and Marble Slab Creamery®.

The World Dairy Expo was formed in 1970 as a forum for dairy producers, companies and organizations to compete, exchange ideas, knowledge, technology and commerce. Each year, more than 750 companies from 24 countries participate in the Expo. The World Dairy Expo Championship Dairy Product Contest is the only all-dairy product judging contest in North America and, in 2010, received a record 655 entries across a variety of categories such as Cheese, Butter, Yogurt and Ice Cream. For more information on the World Dairy Expo, visit

About MaggieMoo's Ice Cream and Treatery® (

Inventor of the ice cream cupcake, ice cream pizza and a number of specialty ice cream flavors, MaggieMoo's Ice Cream and Treatery is known for ice cream innovation. Opening its first store in 1989, MaggieMoo's has been serving up super premium ice cream and cakes for over 20 years and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association. MaggieMoo's brand icon is Miss Maggie Moo, an ice cream celubutante, who focuses on giving back to the community by working with celebrities to raise money and awareness for local and national causes.

About Global Franchise Group, LLC (

Global Franchise Group, LLC is a strategic brand management company with a focus on franchising. The company owns a portfolio of franchise brands that includes five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®, as well as two retail franchise concepts: TAF® and Shoebox New York®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with $5 billion of capital under management and substantial franchise management experience.



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