IHG Launches the Hotel Indigo Brand in Asia-Pacific
Boutique Offering is IHG's fifth brand in the region
December 02, 2010 // Franchising.com // Shanghai - Hotel Indigo, IHG's (InterContinental Hotels Group) upscale boutique brand, hosted a dramatic event in Shanghai, China today to celebrate its brand launch in Asia Pacific. To mark the brand launch, an innovative 3-D film about the hotel's historic neighbourhood was specially created by one of China's up and coming film directors. Against the enchanting night backdrop of the iconic Bund in Shanghai, China's largest outdoor screening of a 3-D film on the 23 meter wide and 69.9 meter high façade of Hotel Indigo was visible from even across the Huangpu River.
"I am thrilled that we are launching Hotel Indigo brand in Asia Pacific today," said Keith Barr, managing director of IHG Greater China. "The decision to introduce Hotel Indigo into China demonstrates our commitment to the booming hotel industry here while taking our Leadership position to the next level."
Hotel Indigo Shanghai on the Bund, the first Hotel Indigo in the region is expected to open by end of 2010. Centrally located at the southern end of the Bund, sitting directly on the Huangpu River front, Hotel Indigo Shanghai on the Bund offers a unique space that manifests, participates and adds to the local neighborhood and culture in a creative, sustainable fashion. This 184-room property on waterfront features spectacular views of, and is near, the historic Bund, Yu Gardens and the ultra modern Pudong new area, all first-class dining, entertainment and shopping destinations.
As the industry's first global branded boutique hotel, Hotel Indigo offers guests an unique hotel experience by providing the local design and intimate service associated with boutique hotels along with the reliability and peace of mind that comes from staying with the world's largest hotel group. Being a part of IHG's brand family means guests can enjoy the benefits of IHG's guest loyalty programme, Priority Club® Rewards. With 52 million members worldwide, Priority Club Rewards is the industry's first and largest guest loyalty program.
Every Hotel Indigo property is specially designed to reflect the culture, character and history of the surrounding neighborhood, with its story reflected through local works of art, furniture, fabrics and locally sourced materials. Though only six years old, the brand has already experienced great success and rapid growth, giving guests an inimitable lodging experience that, beyond offering stylish decor and personalized service, immerses them in intriguing locations.
Since the introduction of the brand to Asia Pacific in 2008, five hotels have been signed with cutting-edge owners in the region. Apart from the Hotel Indigo Shanghai on the Bund, Hotel Indigo will be open in Xiamen, Taipei, Hong Kong and Bangkok in the next 3 years.
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG franchises, leases, manages or owns, through various subsidiaries, over 4,500 hotels and more than 650,000 guest rooms in 100 countries and territories around the world. The Group owns a portfolio of well-recognised and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®. We also manage the world's largest hotel loyalty programme, Priority Club® Rewards with 52 million members worldwide.
IHG has over 1,200 hotels in its development pipeline which we expect to create 160,000 jobs worldwide over the next few years. This amounts to 149 new hotels and around 90,000 new jobs in Greater China.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
IHG offers information and online reservations for all its hotel brands at www.ihg.com. For our latest news visit www.ihg.com/media, YouTube www.youtube.com/ihgplc or Twitter www.twitter.com/ihgplc.
About Hotel Indigo
Hotel Indigo® was launched in North America in 2004 and in Asia Pacific in 2008. Hotel Indigo is quickly expanding across the globe, with 37 hotels now open and more than 59 in the pipeline.
Hotel Indigo offers guests a boutique hotel experience, paired with the peace of mind and Priority Club® Reward benefits they get from staying at an IHG property. The brand pioneers a new concept targeting upscale travelers who seek a more individual and authentic experience that incorporates great historic, cultural and natural elements.