Choice Privileges(R) Rewards Program from Choice Hotels International Announces New Mobile Check-in Partnership with Topguest(R)

Members Get Real Perks for Facebook Places Sharing, Tweets, Gowalla & Foursquare Check-ins at Comfort Suites, Quality or Cambria Suites Brand Hotels

SILVER SPRING, Md., Dec. 6, 2010 // PRNewswire // -- Travelers can now earn extra hotel rewards simply by tweeting about their hotel or checking-in on Foursquare, Facebook, Twitter or Gowalla! Choice Hotels Choice Privileges members can now earn points when using Facebook Places, Twitter, Gowalla and Foursquare to tell their contacts about their stays at Comfort Suites, Quality and Cambria Suites brand hotels with the help of Topguest®.

The new Choice Privileges partnership with Topguest, a new service that gives real travel rewards from nearly 10,000 hotels, airports and restaurants for virtually "checking in", will reward Topguest members staying at any Comfort Suites, Quality or Cambria Suites brand hotel with 50 Choice Privileges bonus points when they document their travel experiences virtually by checking-in with major applications. That includes apps like Facebook Places, Foursquare, Twitter and Gowalla.

"Since many guests at Comfort Suites, Quality and Cambria Suites brand hotels are already conducting virtual check-ins, this pilot program with Topguest allows Choice Privileges members to be rewarded for actively participating in the exciting new social media universe of geo-location," said Greg Brown, vice president of loyalty and relationship marketing for Choice Hotels International, Inc. (NYSE: CHH).

To take advantage of this special new partnership, travelers can simply sign up for their free Choice Privileges membership and download the new Topguest iPhone or Android application. The Topguest application will easily and automatically notify travelers in real time whenever they receive a Topguest reward or unlock bonus points and perks.

Geoffrey Lewis, CEO of Topguest, says, "Topguest aims to give travelers the best perks for their virtual check-ins. This new pilot program continues Topguest's rapid expansion, and will help us deliver on our mission of offering perks to all travelers worldwide."

Choice Privileges is the free rewards program from Choice Hotels International, Inc. (NYSE: CHH), franchisor of the Comfort Suites, Quality and Cambria Suites hotel brands. As a member of Choice Privileges, guests can earn points good towards free hotel nights, airline miles, gift certificates and more while staying at Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn or Ascend Collection properties throughout the U.S. (including Hawaii), Canada, Europe, the Middle East, Mexico, Central America, Australasia and the Caribbean.*

About Topguest

Topguest provides geo-smart customer relationship management solutions to leading hotels, airlines, restaurants, bars and rental-car companies. Topguest is the only service that links existing loyalty programs with smartphones to reward members, incentivize action, and engage in realtime digital dialogue with high value customers during trip. Topguest's consumer applications for iPhone and Android are the only way to get real hotel points, air miles, and travel perks for your check-ins with Facebook Places, Foursquare, Gowalla, Twitter, or Brightkite. The Company is backed by notable Silicon Valley investors including Founders Fund, Ron Conway, Keith Rabois, Naval Ravikant and Jeff Clavier. Peter Thiel, the first investor in Facebook, is an Advisor. Topguest is headquartered in the San Francisco Bay Area. www.topguest.com | www.facebook.com/topguest | www.twitter.com/topguest

About Choice Hotels

Choice Hotels International, Inc. franchises more than 6,000 hotels, representing more than 490,000 rooms, in the United States and more than 35 other countries and territories. As of September 30, 2010, more than 540 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 44,000 rooms, and approximately 90 hotels, representing approximately 8,000 rooms, were under construction, awaiting conversion or approved for development in 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International.

*Excluding: Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway and Sweden.

© 2010 Choice Hotels International, Inc. All rights reserved.

SOURCE Choice Hotels International, Inc.

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