'Santa's Senior Helpers' Lend a Helping Hand for the Holidays

Elders' elves help seniors with everything from 'Gift Wrap to Google'

December 07, 2010 // Franchising.com // You may have seen them around but just didn't take notice. These elders' elves drive the cars, open the doors, and wait in the lines for their aging friends who can't do it on their own anymore. They hunt for deals, decorate, wrap the presents, and help seniors shop online. They are Santa's Senior Helpers, and they aren't from the North Pole.

Caregivers from Senior Helpers, a leading national in-home senior care franchise, are doing the little things and helping thousands of seniors from coast-to-coast prepare for the holidays. Whether they need errands to be run, cleaning to be done, or even online shopping assistance, Santa's Senior Helpers are lending a helping hand to embrace the season.

"The holidays can be tough on seniors, especially those who aren't able get out and to do things like they used to," said Peter Ross, founder and CEO of Senior Helpers. "We care for seniors in their own homes year round, but the holidays and this time of year tend to bring additional challenges that can require an extra set of hands and feet."

"From gift wrap to Google, our caregivers are taking care of everything the seniors we care for need to celebrate the holidays," Ross added.

Two new trends many seniors are embracing this holiday season are more online shopping and increased experimentation with Internet-based technologies. Santa's Senior Helpers show them how to find the best deals online and help seniors learn to use newer communication tools, like Skype and social media platforms, to connect with family and friends that may be far away.

Fast Facts About Seniors Online*

  • The number of seniors using the Internet has almost doubled since 2005
  • 57 percent of seniors plan to shop online for holiday gifts in 2010
  • 52 percent plan to do at least one-fourth of their shopping online this year
  • 26 percent of Americans over the age of 65 are using social networks and online communications tools

*Source: Pew Internet & American Life Project / Extend Health, Inc.

"We understand how difficult and frustrating it can be when seniors realize they can't do it all by themselves anymore," Ross said. "The holidays can be a hectic and physically demanding time for a lot of people. We're helping seniors by shouldering some of the burden so they can focus on enjoying the season, which is really what this time of year is all about."

About Senior Helpers:

Senior Helpers connects professional caregivers with seniors who wish to live at home as opposed to a nursing or assisted living facility. The company has over 300 franchises in 42 states and one in Canada offering a wide range of personal and companion care services to assist seniors living independently with a strong focus on quality of life for the client and peace of mind for their families. Senior Helpers strives to be the leading companion and personal care provider that offers dependable, consistent and affordable home care.



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