Jamba Juice CEO James D. White and Drybar CEO Michael Landau to Appear on Bloomberg Television's New Reality Show 'Bloomberg The Mentor'--December 16

Award Winning Restaurant/Food Industry Executive Shares Advice, Strategy and an Inside Look on Franchising with Budding Entrepreneur and Founder of Trendy New Hair Shop Concept

EMERYVILLE, Calif., Dec. 14, 2010 /PRNewswire via COMTEX/ -- Jamba Juice Company (Nasdaq: JMBA) and Drybar announced today that its CEOs will team up on the December 16 episode of Bloomberg Television's "Bloomberg The Mentor" to discuss how a small business with overnight success can sustain and grow in an increasingly popular market. With over 25 years of leadership experience at top Fortune 500 companies, James D. White, Jamba Juice's president, chairman and CEO, provides critical advice on building a solid business model, infrastructure and support system to marketing aficionado Michael Landau whose specialty hair blowout business has boomed since launching in early 2010.

Receiving an inside look at the Drybar business including a tour of its Brentwood, California location, White learns about its features, customers, employees and functionalities, firsthand. And while getting your hair blown out isn't exactly the same product offering as a Jamba Juice smoothie, from 'menu' options to marketing materials White provides Landau with sound feedback on the business. In the head to head portion of the show, White gives Landau a big picture perspective, helping him to consider key elements Drybar will need to successfully grow the company over a multi-year period, including how to succeed with franchise expansion.

"It was a great experience getting to know Michael and learning about the Drybar business," said James D. White, President, Chairman and CEO Jamba Juice Company. "Drybar is a company that filled a void in the marketplace and gained popularity extremely fast--much like Jamba Juice when it first opened. And although I won't be needing a hair blowout anytime soon, I hope my advice to Michael has been helpful in strategically thinking about expanding a business that is well positioned for success."

"I've been a fan of Jamba Juice for years," said Michael Landau, Drybar CEO. "Getting the opportunity to sit down with James and learn the ins and outs of a successful business that has been around for 20 years was definitely an invaluable experience. From the advice on franchising and infrastructure to the free smoothie during the Jamba Juice tour--the knowledge I gained will definitely be applied to the Drybar."

The Jamba Juice and Drybar episode of The Mentor will air on Bloomberg Television on Thursday, December 16 at 9PM and 11PM ET. You can check out a sneak peak of the episode here: http://www.bloomberg.com/video/65045340/

To find Bloomberg Television in your area, visit http://www.bloomberg.com/tv/channel-finder/

For more information on Jamba Juice, please visit: www.jambajuice.com, become a fan at: www.facebook.com/jambajuice or follow us @JambaJuice

For more information on Drybar visit us at: www.thedrybar.com. Become a fan at http://www.facebook.com/pages/drybar-a-blow-dry-bar/152742657361 or follow us @thedrybar.

About Jamba, Inc.

Jamba, Inc. (NASDAQ: JMBA) is a holding company which through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads(TM), and a variety of baked goods and snacks. As of October 5, 2010, Jamba Juice had 742 locations consisting of 364 company-owned and operated stores and 378 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

SOURCE Jamba Juice Company

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