Kidville Announces Ten Year Development Deal to Open 100 Locations in India with Kwakids Learning Private Limited

First Kidville Location To Open In Mumbai In Spring 2011

December 14, 2010 // Franchising.com // New York, NY - Kidville named 'best of' by New York Magazine and given a five star "extraordinary" customer rating in The Lila Guide: New Parent Survival Guide- has announced it has entered into a 10 year development deal to open 100 locations in India with Kwakids Learning Private Limited. The first Indian Kidville location will open in Mumbai this spring.

Kidville offers a wide range of developmental classes including Little Maestros, Run Wiggle Paint & Giggle, My Big Messy Art Class, Big Muscles for Little Babies, Kidville Gymnasts, Kidville Sports and Kidville University (Kidville's Pre-School Alternative Program). This location will also feature an indoor playground, retail boutique, salon, and 16 different birthday party themes including the Ultimate All-Star Gym Party and the Sizzling Spectacular Science Party. Silver Membership is free with enrollment in any Kidville class, while upgrades to Gold, Platinum and Diamond levels are also available.

Kwakids Learning Private Limited will be lead by Rosenyn Kapur and Mallika Timblo of the GMS Group and Timblo Group respectively. Both companies are well established names in the region with interests in automobiles, power, mining, shipping, logistics and information technology.

Kidville CEO Andy Stenzler says, "We are very excited to be increasing our international presence with our expansion into India. Mallika and Rosenyn's diverse backgrounds, combined with the vast resources of the GMS Group and Timblo Group, make Kwakids the perfect partner to shepherd the Kidville brand in India."

Says Rosenyn Kapur, "We are extremely pleased to be bringing Kidville to India. By combining our extensive knowledge of the Indian marketplace, our deep passion to serve families with young children and Kidville's world class concept, we intend to become the dominant brand in the region."

About Kidville

Named 'Best of' by New York Magazine and given a five star "extraordinary" customer rating in The Lila Guide: New Parent Survival Guide, Kidville operates large, upscale facilities, catering to young children and their families. In addition to offering a wide range of developmental classes for newborns through six year olds, including Little Maestros, Run Wiggle Paint & Giggle, My Big Messy Art Class, Big Muscles for Little Babies, Kidville Gymnasts, Kidville Sports, Camp Kidville and Kidville University (Kidville's Pre-School Alternative Program), Kidville also features an indoor playspace, birthday parties for children up to age nine, and at select locations, a retail Boutique and the Kidville Salon. Silver Membership is free with enrollment in any Kidville class, while upgrades to Gold, Platinum and Diamond levels are also available.

The Kidville concept started when Shari Misher Stenzler, co-founder of London Misher Public Relations, found herself carrying her baby and stroller down a long flight of stairs for her child's first music class. "There must be a better way," she thought and began informally polling friends and fellow parents about their needs.

Fun and familiar geometric shapes are the design foundation for the Kidville interior space. Used with vibrant colors, the design elements encourage exploration and intuitively guide children throughout the space. This playful and cross-functional design provides the perfect setting for everything from intimate classes to "Big Blow Out" birthday parties.

Kidville Founders include Cosí co-founder Andy Stenzler, London Misher Public Relations President, Shari Misher Stenzler, tennis stars Andre Agassi and Steffi Graf, philanthropist Laurie Tisch, Emanuel and Liz Stern (HartzMountain Realty/Tribeca and SOHO Grand Hotels), Richard Chapman and Gordon Hamm (GMC Parking Chain) and Kidville President Rammy Harwood.

Additionally, Dr. Phillip Frost, Chairman of Teva Pharmaceutical Industries Ltd. (Nasdaq: TEVA) is a strategic equity partner in Kidville.

Kidville Inc, also owns JW Tumbles. The combined entity operates locations across the globe including New York, California, and Dubai.

Visit Kidville on the web at www.kidville.com.

For more information please contact Shari Misher Stenzler @ London Misher Public Relations, Inc. 212-759-2800 or shari@londonmisherpr.com.

This press release contains certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (PSLRA) regarding our expectations, beliefs or intentions regarding our business, financial condition, strategies or prospects. Forward-looking statements are based on management's estimates, assumptions and projections, and are subject to uncertainties, many of which are beyond our control. Actual results may differ materially from those anticipated in any forward-looking statement. Forward-looking statements speak only as to the date they are made, and we undertake no obligation to update any forward-looking statement. This press release is not a franchise offering. A franchise offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. .

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