Third Johnny Rockets Rolls Onto the Las Vegas Strip

Restaurant Chain Hits the Jackpot with Rapid Growth in the Casino Category

ALISO VIEJO, Calif., Dec. 16, 2010 // PRNewswire // -- Home of the Original Hamburger debuted its all-American fare at a new casino location on Nov. 23 in the Flamingo Las Vegas Hotel & Casino's food court. A grand opening ribbon-cutting ceremony took place on Dec. 10 with guest of honor Holly Madison, spokes model Claire Sinclair, and Bettie Page models in era-appropriate attire. This marks the classic American brand's eighteenth restaurant in a casino, which has been the largest category of revenue growth in the past year.

The 600-square-foot restaurant employs 40 team members, and features a fast casual-concept with walk-up registers for fast, friendly ordering, along with counter and food court seating. Hotel guests and visitors can savor an original menu of signature items including Original Hamburgers, American Fries and Deluxe Shakes.

Located near the Flamingo's main showroom, the food court has five eateries, including Johnny Rockets, all managed by Fifth Avenue Restaurant Group. The Nevada-based multi-unit franchise company also owns Johnny Rockets in the Venetian Hotel & Casino, Fashion Show Mall and Meadows Mall.

"Our company has been successful in developing restaurants in the Las Vegas market since 1993," said Franchise Partner and Fifth Avenue Restaurant Group President Frank Bonanno. "When selecting which restaurants to open in the Flamingo's new food court, we knew that Johnny Rockets' great food, classic authentic decor and fun entertainment component would complement the hotel's atmosphere and be a popular attraction for guests."

"Casinos have proven to be very profitable for Johnny Rockets franchise partners," added Johnny Rockets' Vice President of Brand Marketing Cozette Phifer Koerber. "Another location on the Las Vegas strip is a great addition to our portfolio, and we look forward to opening more restaurants in casinos over the coming years."

Johnny Rockets – Flamingo Hotel & Casino is located at 3555 Las Vegas Blvd South, Las Vegas, Nev. This is eleventh Johnny Rockets in Nevada with other casino restaurants in the state at the Silverton Casino, Aliante Hotel & Casino, Santa Fe Casino and Reno's Grand Sierra Resort & Casino.

For more information about Johnny Rockets franchising partnership opportunities go to www.johnnyrockets.com.

About Johnny Rockets

Since 1986, Johnny Rockets has offered the food, fun and friendliness that remind guests of timeless, feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including juicy hamburgers, classic sandwiches and hand-dipped shakes and malts. It's the place to go for fast, friendly service, flavorful food, uplifting music and relaxed, casual fun. Headquartered in Aliso Viejo, Calif., Johnny Rockets has 295 corporate and franchise-owned restaurants in 32 states, plus D.C. and Puerto Rico and 15 countries, including those found in Six Flags amusement parks and aboard Royal Caribbean cruise ships. Johnny Rockets is currently franchising new restaurants in most markets. To learn more about Johnny Rockets, visit www.johnnyrockets.com.

SOURCE Johnny Rockets

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