Mama Fu's Asian House(R) Franchise Signs Deal for Five Stores in Waco

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Pan-Asian "Flex-Casual" Concept Meets Consumer Demand for Fresh, Healthy Foods in 2011

January 03, 2011 // Franchising.com // AUSTIN, Texas - Complete with a new prototype, retooled menu and an innovative "flex-casual" service model, Mama Fu's is off to a great start in 2011 announcing the signing of an area development agreement for five restaurants in Waco and the surrounding area including College Station, Temple and Killeen.

The signed agreement, targeting the Waco area, is part of an aggressive national expansion plan calling for 130 restaurants in the next five years. With 13 locations successfully operating throughout Arkansas, Florida, North Carolina and Texas, the signed agreement will add to the seven successful operating Mama Fu's franchised locations in the Texas market.

"It has been a tremendous year for us as we build on our brand's success and continue to grow throughout Texas and the rest of the nation," said Randy Murphy, President and CEO of Mama Fu's. "Our newest franchise partners in Waco are quality individuals and have extensive experience in the restaurant and franchise business. We are excited about their development and look forward to helping them grow."

Mama Fu's, where Pan-Asian meets fast and fresh, offers consumers convenience, value and unique flavors with its high quality, made-to-order Asian-inspired food. With a contemporary and user-friendly menu that allows customers to navigate their options more easily, guests can choose between a rice dish or noodle bowl, as well as their protein of choice, from a selection of Chinese, Thai, Japanese, Vietnamese and Korean menu options. More health-conscious customers can order a Steam Bowl or have their protein prepared wok-seared, a cooking method that reduces oils and starch.

"The fun, contemporary environment seen in our restaurants, complete with the right mix of quality, flavorful cuisine, will help capture each and every one of our customers' appetites," added Murphy.

FuManchew, Inc. will lead Mama Fu's Waco area expansion with area developers Brad Watson and Brad Nelson. As veterans of the franchise industry - with such concepts as Wendy's, Arby's and Doe's Steakhouse - Watson and Nelson bring a wealth of development knowledge to Mama Fu's.

"The potential for Mama Fu's is endless as it is the only Asian-inspired concept in the marketplace that offers a contemporary flex-casual setting for lunch and dinner," said Watson. "We couldn't be more excited about bringing Mama Fu's into Waco and the surrounding area."

Each Mama Fu's restaurant is typically 3,000 square feet, seats approximately 95 guests and employs 35-40 people.

For franchising opportunities, please contact David Boatright at franchise@mamafus.com or call (501) 920-7544.

ABOUT MAMA FU'S ASIAN HOUSE®

The Texas based Murphy Adams Restaurant Group purchased Mama Fu's Asian House from Raving Brands in March 2008. Mama Fu's specializes in freshly prepared Pan-Asian cuisine and offers a unique "flex casual" service model that includes a fast casual approach to lunch, with a transition to relaxed, full service at dinner. Combined with delivery, take-out, online ordering and catering, Mama Fu's is a convenient and delicious option for every dining occasion. The company currently has 13 locations open and operating. For more information, contact (512) 949-3220 or visit www.mamafus.com.

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