Honest-1 Auto Care Ranked Among the Franchise Elite in Entrepreneur's Prestigious 32nd Annual Franchise 500

Eco-friendly, customer-centric auto maintenance chain moves up 35 spots on reputable list.

SCOTTSDALE, AZ, December 31, 2010 /24-7PressRelease/ -- Honest-1 Auto Care, the only national full-service auto repair and maintenance franchise that is 100 percent ESA Certified Eco-Friendly, has been ranked 338 in Entrepreneur magazine's 2011 "Franchise 500," a move up from last year's ranking of 373.

"This significant climb in the rankings further validates our strength and stability as a franchise system,"said Jack Keilt, President and Chief Executive Officer of Honest-1 Auto Care. "We couldn' t be more proud of the success of our brand, and we look forward to much more to come as we continue to expand nationwide."

The rankings for all 500 companies are determined using an exclusive formula that takes into account objective and quantifiable factors. An independent CPA analyzes all financial data. The most important factors include financial strength and stability, growth rate and size of the system. All franchises are given a cumulative score, and the 500 franchises with the highest cumulative scores become the Franchise 500 in ranking order.

"Franchises are not only a great avenue to business ownership for many with a thirsty entrepreneurial spirit, but they're also capable of playing a key role in carrying us into a growing economy," said Amy Cosper, VP and editor in chief of Entrepreneur. "The $153.7 billion in total payroll and 7.9 million jobs they account for speak to that loud and clear, and the ones that made this year's Franchise 500 are a great place for anyone to start their search for the right business."

A key factor behind Honest-1 Auto Care' s success is its commitment to protecting the environment and offering family and female-friendly auto maintenance services. Honest-1 shops have clean and upscale waiting areas, Internet cafes allowing customers to work while their cars are serviced, children's play areas so parents can relax, comfortable chairs and couches, big-screen TVs and complimentary custom coffee stations.

While offering exceptional service programs for customers to choose from, Honest-1 Auto Care also offers specialized, eco-auto care programs for those who want to play a greater part in helping the environment. An example is the ECO TuneUp with our Eco-360 fuel treatment. Through a partnership with Green Earth Technologies, Honest-1 also sells G-OIL Ultimate Biodegradable motor oil, made completely of renewable animal fats.

To further show its commitment to the environment, Honest-1 Auto Care has partnered with American Forests, the leading nonprofit organization that plants trees for environmental restoration. Honest-1 Auto Care locations nationwide will fund the planting of 60,000 new trees this year through the charitable donation of revenues collected from repair orders, at no additional cost to customers. In 2009, the first year of the partnership, Honest-1 Auto Care planted 40,000 trees and since then Honest-1 has committed to an additional 60,000 trees for a total of 100,000 trees planted in two years!

To view Honest-1 Auto Care in the Franchise 500, visit http://www.entrepreneur.com/franchise500. The rankings also can be seen in the January issue of Entrepreneur.

About Honest-1 Auto Care

Honest-1 Auto Care is the only national full-service auto care company that is 100% ESA Certified Eco-Friendly. Honest-1 leads the industry in numerous eco-friendly initiatives including strict recycling of automotive materials, pollution prevention, resource conservation and offering Eco-Friendly Auto Care services such as the ECO TuneUp and ECO Oil Change. In addition to its high environmental standards, Honest-1 has a very unique customer centric approach to the auto care industry providing centers which are family-friendly, characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable chairs and couches, big-screen TVs and complimentary beverage stations. With 22 locations operating, Honest-1 plans to open 10 more locations nationwide in the next year. For more information, visit http://www.honest-1.com.

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