Timeless is Modern: The St. Regis Collection by Alexis Bittar

St. Regis Partners with Celebrated Jeweler to Create Exclusive Jewelry Collection Inspired by the Brand's Founding Patroness, Caroline Astor

NEW YORK, Jan 04, 2011 (BUSINESS WIRE) -- St. Regis Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), is delighted to announce a collaboration with Alexis Bittar, one of today's most innovative and admired jewelry designers. In celebration of the debut of St. Regis Hotels & Resorts' twenty-first hotel and the brand's global growth, Alexis Bittar has created a bespoke collection exclusively for St. Regis. The St. Regis Collection by Alexis Bittar includes earrings, a necklace and brooch and draws inspiration from legendary St. Regis founding patroness Caroline Astor, the mother of St. Regis founder John Jacob Astor IV and one of the most influential social and style icons of all time. As St. Regis Hotels & Resorts celebrated its recent twenty-first opening of The St. Regis Bahia Beach Resort in Puerto Rico, Alexis Bittar's one of a kind collection pays homage to Caroline Astor's famed jewelry collection and the brand's glittering legacy.

"As one of today's most celebrated jewelry designers, Alexis Bittar is the perfect partner for the first ever St. Regis Collection," says Paul James, St. Regis Global Brand Leader. "St. Regis Hotels & Resorts has truly "Come of Age" and Alexis' modern interpretation of Mrs. Astor's prized jewels is a wonderful way to mark the brand's landmark year of growth and more than 100 years of history."

"I am thrilled to work with St. Regis and celebrate with them as they open their twenty-first hotel," says Alexis Bittar. "It was great fun to explore Caroline Astor's jewels and to create a collection in honor of her style and that of St. Regis."

The St. Regis Collection by Alexis Bittar speaks to the brand's rich history and its dedication to modern sophistication. Paying tribute to Caroline's love of pearls and diamonds, this exclusive collection features Bittar's signature Lucite alongside pearls in rich cream, platinum and champagne hues. Crystal accents grace the dramatic strand of pearls, drop earrings and floral brooch harkening back to the jewels Caroline wore at her legendary Midnight Suppers. From the flagship St. Regis New York to Bora Bora, from Rome to the newly opened St. Regis hotels in Osaka and Lhasa - this remarkable collection will be available for fashionable guests around the world.

Alexis Bittar has become one of the most admired jewelry designers of his time. Bittar has collaborated with countless designers and styled women from celebrities and political figures, from Cameron Diaz to Madeline Albright. In 2010, his tremendous success earned Alexis the Council of Fashion Designers of America Accessory Designer of the Year award.

The St. Regis Collection by Alexis Bittar will be available for sale at all Alexis Bittar stores nationwide and online at www.alexisbittar.com. The St. Regis Collection necklace will retail for US $490.00, a set of earrings will retail for US $310.00 each and the brooch will retail for US $385.00.

About St. Regis Hotels & Resorts

Combining classic sophistication and modern luxury, the St. Regis brand remains faithful to its commitment to excellence. Founded by John Jacob Astor IV, with the opening of the first St. Regis Hotel in New York City over a century ago, the St. Regis brand of hotels is known for its unique luxury dimension, customized service and refined elegance, in the best destinations worldwide. Plans for this brand to globally continue its legacy include long-awaited St. Regis US and Latin American hotels and resorts in Bal Harbour, Buenos Aires and the Riviera Maya. In Asia, St. Regis has also announced plans to open hotels in Bangkok, Chengdu, Kuala Lumpur, Sanya Yalong Bay and Tianjin. In Africa and the Middle East, the St. Regis brand will continue to expand in Abu Dhabi, Cairo, Doha and Mauritius. The distinctive trait of the St. Regis experience is customized service and attention, coveted locations and luxurious design. For more information on St. Regis Hotels & Resorts please visit www.stregis.com.

SOURCE: Starwood Hotels & Resorts Worldwide, Inc.

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