A New Year, A New You: Corner Bakery Cafe's "100 Under 600" Program Makes Calorie-conscious Eating Easier With Smart Meal Combos And A New Online Combo Calorie Counter
January 05, 2011 // Franchising.com // Dallas, Texas – After the indulgent feasts and high-calorie splurges of the holidays, it's no surprise that "go on a strict diet" tops many New Year's resolution lists. But while 62 percent of consumers say they plan to eat more healthfully in 2011, many complain about the taste of healthier food, according to a recent Mintel Research report. Making healthful eating easier year-round, Corner Bakery Cafe today introduced an extended "100 Under 600" program featuring more than 100 different combinations of signature sandwiches, toasty panini, hand-tossed salads or homemade soups, all under 600 calories.
"Fad diets always seem to emerge after the holidays, but don't typically last long. We believe our guests shouldn't have to sacrifice great taste in order to eat healthfully. That's why we offer an extensive selection of prepared-to-order Corner Combos year-round, so they can enjoy great-tasting yet sensible meals without making drastic changes to their diet," said Ric Scicchitano, Senior Vice President of Food and Beverage.
Uniting "anti-dieters" on Facebook, Corner Bakery Cafe is now inviting guests to visit its page, adopt the Anti-Diet Resolution and share their personal stories for living a healthier lifestyle in exchange for a complimentary Corner Combo. They can also read tips from other anti-dieters and find motivation for healthier living in the new year. The first 5,000 visitors to "like" Corner Bakery Cafe's Facebook page and submit a personal story will receive a postcard for a free Corner Combo.
As another extension of the "100 Under 600" program, guests are invited to visit Corner Bakery's website and Facebook page to try the "100 Under 600" Calorie Calculator for customized healthy meal planning. The calorie calculator allows guests to pair delicious sandwiches and panini with salads and soups to find the perfect combination under 600 calories.
Corner Bakery Cafe's "100 Under 600" menu features a variety of calorie-wise options, from the Chicken Pomodori Panini & Roasted Tomato Basil Soup to the D.C. Chicken Salad Sandwich & Mixed Greens or the Chopped Salad & Three Lentil Vegetable Soup. Each option will leave guests worry-free knowing that over 100 of their favorite combos can be enjoyed for less than 600 calories (excluding any side items). For a full list of the more than 100 Corner Combos under 600 calories, please visit www.100under600.com.
Known for its innovative menu featuring a wide variety of egg scramblers and oatmeals for breakfast, flavorful sandwiches and signature panini, hot soups, signature salads, fresh baked goods and an extensive catering menu, Corner Bakery Cafe has been delighting guests nationwide with fresh, made-to-order meals in a welcoming and cozy atmosphere for over 19 years. Guests can also stay connected with free Wi-Fi while enjoying a bottomless cup hand-roasted coffee.
From a small bread bakery on a corner in downtown Chicago to a national cornerstone of fast casual dining, Corner Bakery Cafe opened its first location in 1991 and now operates 118 locations across the country.
About Corner Bakery Cafe
Corner Bakery Cafe is a fast casual restaurant serving breakfast, lunch and dinner to guests in Atlanta, Chicago, Clifton, NJ, Dallas/Fort Worth, Denver, El Paso, Houston, Jackson, Miss., Los Angeles/Orange County, Philadelphia, Phoenix, Salt Lake City, San Diego and Washington D.C. Established in 1991, Corner Bakery Cafe restaurants are owned and operated by CBC Restaurant Corp. with 118 company-owned and franchised locations around the country. Founded on a philosophy of creating a place for people to relax and gather with family and friends, Corner Bakery Cafe offers a casual atmosphere featuring innovative, seasonal menu options ranging from hot breakfasts and signature panini to handcrafted salads, sandwiches and mouthwatering sweets. Corner Bakery Cafe offers dine-in, to-go and catering service for any occasion. Corner Bakery Cafe delivers a premier bakery cafe experience in the heart of neighborhoods everywhere and gives back to the communities it serves as a Share our Strength "No Kid Hungry" campaign partner, striving to end childhood hunger in America. For more information, visit www.cornerbakerycafe.com, become a fan of the Corner Bakery Cafe Facebook page, or follow Corner Bakery Cafe on Twitter @CornerBakery.