January 05, 2011 // Franchising.com // Leading greeting card publisher and franchisor, Card Connection, has today announced the launch of a new range of sentimental keep sakes called 'Little Wishes'. The impulse gifts, which are printed cards intended to be kept in a wallet or purse, come in 30 exclusive designs including: 'Thinking of you", "You're such a special Friend" and "Mum in a Million" and will be distributed to retail outlets throughout the UK by Card Connection's team of 79 franchisees.
"We are anticipating a strong interest in the new keepsakes," confirms Andrew Cutler, sales and franchise director at Card Connection. "They retail at just £1 and are the perfect impulse purchase. Seasonal designs and sentiment covering numerous occasions, all come with their own envelope and for the limited space in convenience stores are displayed on an ultra compact unit.
"Our franchisees will supply and merchandise the Little Wishes keepsakes at the same time as delivering our range of almost 1,500 quality greeting cards to retailers within their territories," continues Cutler. "Little Wishes will shortly be available in convenience stores, sub post offices and petrol station forecourts in addition to our national accounts, which include the likes of Welcome Break, Somerfield, Budgens, Londis, Spar and Shell.
"We are constantly updating our range of complimentary products and gifts to offer alongside our greeting cards," explains Cutler. "The launch of Little Wishes, follows the Party accessories range introduced successfully earlier this year. In this way, we can offer our valued retail customers fresh ideas and stock at no risk or initial outlay and at the same time, ensure our franchisees can maximise income from sales within each retail store."
Card Connection has limited vacancies for franchisees who are keen to run an expanding business. Successful candidates would ideally have some management experience as, once established, they would be expected to employ a small team, operate a warehouse and have several liveried vans on the road.
Because the franchise networks in the UK and Ireland are complete, the available opportunities now consist of acquiring an already-established territory from an existing franchisee. These vary in price according to their level of development, but start at £20,000 (+ stock) with earnings potential in excess of £50,000 per annum.
Card Connection is one of the UK's most successful card publishers and is the market leader in the franchised distribution of greeting cards.
The company was established in 1992 and became a Full Member of the British Franchise Association in 1995. It now distributes greeting cards to around 15,000 outlets through its network of 85 franchisees.