WSI Leads Internet Marketing Best Practices in the European Automotive Products Industry

WSI Consultant Franco Prati announces the launch of makeover

Luxembourg, Luxembourg, January 05, 2011 --( Franco Prati, Certified Internet Marketing Consultant with WSI (We Simplify the Internet), in association with the Luxembourg based Crystal Planning™ strategic consulting, announces today the company's completion of the e-commerce website makeover project, The new site is part of an integrated Internet marketing plan in coherence with the strategy for corporate client Marly S.A., a well known European producer and distributor of automotive products, such as motor oils, fuel additives and car care solutions.

To succeed in the Internet age small and medium sized businesses (SMBs) need a great business idea, a solid revenue model and an evolving Internet marketing strategy that continuously draws upon current best practices. WSI Consultants being trained and certified in Internet marketing, are able to offer Affordable Web Solutions, Build Targeted Traffic and help Convert more Customers Online – fulfilling WSI's commitment to delivering the ABCs of Internet Marketing Success™.

Philippe Henrotin, Marly's CEO, could not be more pleased with the results of WSI's Internet marketing efforts applied to their benefit. "In a matter of a few weeks we have doubled our web sales and the trend is upwards. As a result, also our traditional sales channels distribution network is expanding as we reach more interested retailers on the international markets. 2011 is looking very promising indeed and we are eager to invest more on Internet marketing."

A website's visibility on the Internet can be the pivotal difference between a successful and targeted Web presence and being overlooked by search engines. Franco Prati, as a WSI Consultant, works to create websites that work for the client. Marly's website is an e-commerce solution built in English, French and Dutch, featuring friendly URLs and offering over 300 products on sale to consumers in Europe and potentially beyond.

About Marly: ( Marly S.A., based in Brussels, creates and markets highly performing and innovative lubricants for car and bike engines, as well as fuel additives for both diesel and gasoline engines. Their automotive lubricants are based on a perfect balance between the need for lubrication beyond the limits of conventional oils, and the ideal concentration of solid lubricant dispersions (graphite and molybdenum disulphide).

The engines in today's cars are more sophisticated than ever before, and today's drivers think nothing of driving hundreds of kilometres at high speeds, or using their cars for short trips. These conditions subject the engines to extreme wear and tear, and the best protection for these sophisticated pieces of machinery is a high technology oil such as Marly Black Gold.

About WSI:

WSI is the world's #1 franchise offering Internet marketing services to suit the needs of multiple industries. The company has the world's largest Internet Consultants' network and a strong head office in Toronto, Canada. WSI Internet Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced Internet marketing strategies, businesses can have a WSI Internet Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2010, WSI was the proud recipient of 6 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). WSI has been ranked the #1 Internet Services Franchise in Entrepreneur Magazine's Franchise 500 listing for 10 years in a row. Entrepreneur Magazine also ranks WSI at #13 among the Top Home Based Franchises and #49 in America's Top Global Franchises. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program. For more information about WSI's offerings and business opportunities, please visit our website at

About Crystal Planning ™ Consulting:

The strategic consulting provides management support to organizations that seek to organize a smooth evolution from physical good commerce to online sales and achieve a successful deployment of e-commerce activities. The methodology which is proposed focuses on understanding the value proposition, the target audience and the appropriate revenue models related to new digital offerings. The consultants are involved in the strategic discussion, the devising of strategies and the end-to-end implementation.



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