WSI Opens Its Newest Master Franchise Office in Cairo, Egypt

World's Largest Digital Marketing Franchise Expands Its Services Across Egypt

Toronto, Canada, January 05, 2011 --( WSI, the world's leading digital marketing franchise, is proud to announce its further correlation and partnership with one of its current franchisees by opening a Master Franchise office in Cairo, Egypt. Businesses in Egypt will have the opportunity to leverage WSI's advanced digital marketing strategies with the launch of the company's 11th Master Franchise office. Ahmed Gaafar, Founder and Managing Director of Cairo-based marketing firm, Breakthrough Consultancy, was awarded a single unit WSI franchise in April 2009. Ahmed and his marketing team have shown outstanding success as a single unit franchisee, earning them the opportunity to become the sole WSI Master Franchise in Egypt.

As the region's Master Franchisee, Ahmed and his organization will be responsible for developing a network of single unit franchisees (WSI Digital Marketing Consultants). They will be responsible for providing ongoing training and support programs to help these new franchisees succeed. The goal of this initiative is to build WSI's presence in Egypt while providing local businesses with advanced digital marketing services, including online lead generation, search engine optimization (SEO), pay-per-click advertising (PPC), social media optimization, content marketing and brand reputation management.

Ahmed Gaafar, WSI Master Franchisee for Egypt, says, "The digital market has transformed tremendously over the past decade. Specifically, the digital market in Egypt has proven to progress enormously throughout the past couple of years. According to recent statistics, online users in Egypt went from 4.8 million in 2005 to almost 19 million in 2010. As for the year 2011, the snowball effect will read triple the size of current businesses. As WSI's Master Franchisees in Egypt, our office will be seizing opportunities to expand WSI's presence in the region while educating businesses on the importance and future of the digital marketing arena."

Ron McArthur, president of WSI, says, "I believe WSI's presence in Egypt through our Master Franchise office will drastically increase the profitability of local businesses in the region. The Internet continues to be the fastest growing communication channel today, and this offers an exceptional opportunity for companies to better market themselves and discover new revenue opportunities available online. Ahmed's office has a full staff of marketing experts who will continue to provide advanced digital marketing strategies to local businesses while helping to expand WSI's network of Digital Marketing Consultants in Egypt."

"We always emphasize to our current and potential clients that digital marketing is the future and Egyptian businesses should start educating themselves while taking advantage of services offered by Internet experts such as WSI," Ahmed explains. "There is currently a huge demand within the Egyptian market, especially with SMBs that tend to suffer from the limitation of such services. Therefore, we're currently aiming to further develop a network for local potential franchisees to implement advanced digital marketing solutions to local businesses."

Launched in November 2008, WSI's Master Franchise program is aimed to help expand WSI's leading edge digital marketing services to businesses around the world. In addition to Egypt, WSI also has Master Franchise offices located in the Baltics, Cyprus, United Arab Emirates, Qatar, Bahrain, Portugal, Brazil, Spain and Central Spain. WSI is actively seeking compelling, entrepreneurial-spirited individuals for its Master Franchise opportunity, and only those with a knack for sales, marketing and helping local businesses increase profitability will be considered.

About WSI – we simplify the Internet:

WSI is the world's #1 franchise offering digital marketing services to suit the needs of multiple industries. The company has the world's largest Digital Marketing Consultants' network and a strong head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2010, WSI was the proud recipient of 6 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). WSI has been ranked the #1 Internet Services Franchise in Entrepreneur Magazine's Franchise 500 listing for 10 years in a row. Entrepreneur Magazine also ranks WSI at #13 among the Top Home Based Franchises and #49 in America's Top Global Franchises. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program.



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