Ruby Tuesday, Inc. and dunnhumbyUSA Announce a Multi-Year Customer Insights Partnership

Ruby Tuesday, Inc. and dunnhumbyUSA Announce a Multi-Year Customer Insights Partnership

MARYVILLE, Tenn. --(BUSINESS WIRE)-- Ruby Tuesday, Inc., the popular high-quality casual dining restaurant chain, and dunnhumbyUSA, an international leader in consumer insights, today announced a three-year partnership to incorporate continually updated information about customer behavior and preferences into day-to-day decision making at the company's restaurants across the U.S. This agreement represents an exclusive partnership for dunnhumbyUSA in the casual-dining sector of the foodservice industry.

"We're excited about where our brand is today and that our guests have noticed the changes in our restaurants," said Sandy Beall, Chairman, CEO and founder of Ruby Tuesday, Inc. "We need to continue to communicate regularly with our guests so that they want to visit us more often, and we believe dunnhumbyUSA can help us achieve that," added Beall.

"All categories of business have seen their share of growth challenges during this time of economic uncertainty," said Stuart Aitken, CEO of dunnhumbyUSA. "Casual dining has been particularly hard-hit, but Ruby Tuesday has very strategically repositioned their offering as 'high-quality casual' to further differentiate from competitors. Our work partnering with Ruby Tuesday will build on this higher-quality value offering," added Aitken.

Under the agreement, dunnhumbyUSA will analyze guest sales data and develop customer segmentation models. They will also work with Ruby Tuesday to apply tactics, based on what is learned, that align with the company's existing customer-focused initiatives for sales growth.

About Ruby Tuesday

Ruby Tuesday, Inc. has Company-owned and/or franchise Ruby Tuesday brand restaurants in 46 states, the District of Columbia, 15 foreign countries, and Guam. As of November 30, 2010, the Company owned and operated 676 Ruby Tuesday restaurants, while domestic and international franchisees (including Hawaii and Guam) operated 140 and 58 restaurants, respectively. Ruby Tuesday, Inc. is traded on the New York Stock Exchange (Symbol: RT). For more information, visit www.rubytuesday.com.

About dunnhumbyUSA

dunnhumbyUSA is the global leader at helping companies understand the wants, needs and desires of their customers. Insights from over 350 million people in 24 countries enable dunnhumby's clients to put the customer at the heart of the way their people, processes and systems work. Once companies put the customer first in business decisions, they become their customers' first choice—increasing brand value as they buy one more product, one more time.

dunnhumbyUSA is a joint venture of The Kroger Company and London-based dunnhumby. Employing more than 1,300 people in 30 offices in Europe, Asia and the Americas, dunnhumby serves a prestigious list of companies including The Kroger Co., Tesco, Coca-Cola, General Mills, Kimberly-Clark, Macy's, Panera Bread Company, PepsiCo and Procter & Gamble. For more information, visit www.dunnhumby.com.

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