EagleRider Gears up for Busy 2011

Announces the Hiring of New Vice President of Franchising to Drive Booming Brand

January 11, 2011 // Franchising.com // Hawthorne, CA – With its recent ranking in the top half of Entrepreneur magazine's Franchise 500, it's no wonder EagleRider, the world's largest motorcycle rental and tour company, is revving up for another busy year. To help maximize the company's growth, EagleRider has hired a seasoned franchising professional.

Ben Amante, who has worked for several iconic franchise brands, is EagleRider's new VP of Franchising. "EagleRider is a great brand," said Amante. "We are the category best of breed in the motorcycle rental and tourism industry and I'm excited to be taking over the franchise business for EagleRider. We offer entrepreneurs an opportunity to own part of the dream."

Amante brings 25 years of experience in both national and international franchising. He plans to use this momentum to launch EagleRider into the next phase of growth. "We're excited to be a part of the Franchise 500 list," added Amante. "I'm looking forward to increasing the horsepower of the already well recognized EagleRider brand."

Looking forward to 2011, Amante and the EagleRider team will look for ways of expanding into more destinations, and in more cities making it more and more accessible for customers to experience the EagleRider difference.

To grow the brand, Amante seeks out people who are not only entrepreneurs, but who also have a passion for the motorcycle rental and tourism trade. The proven business model combined with the low startup cost for an EagleRider franchise makes it more accessible than ever to get into this electrifying industry.

Since EagleRider's initial launch, the company has pioneered the Harley-Davidson® motorcycle rental concept and the guided motorcycle tour business. Today, the franchise offers a complete line of vehicles making virtually any traveler's idyllic itinerary possible. Currently, EagleRider has 72 franchise locations around the world in 12 countries with plans to add 50 locations in 2011.

ABOUT EAGLERIDER

EagleRider is the world's largest motorcycle rental and tour company specializing in Harley-Davidson® rentals, ATV rentals, Dirt Bike rentals and Watercraft rentals. The franchise offers bike enthusiasts the opportunity to rent the American Dream and experience the ultimate motorcycle touring adventure from worldwide locations. Whether for a weekend escape or for a cross country motorcycle tour, EagleRider provides the means to release the pent up outlaw that yearns for the open road. The franchise boasts 72 franchise locations around the world in 12 countries with plans to add 50 locations in 2011. For more information, visit www.eaglerider.com.

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