January 13, 2011 // Franchising.com // Alex Roberts, ProTect Painters franchise president, formally announced the hiring of Anne Nemer as senior director of integrated marketing for the residential and commercial painting franchise.
Nemer was previously director of marketing for Mr. Handyman, another franchise concept within the Service Brands International (SBI) portfolio of leading home-service businesses.
"Anne led the Mr. Handyman marketing team for six years and during that period helped double the brand's sales and increase the number of franchise units 147 percent," said Roberts. "Her expertise in search engine optimization, back marketing, loyalty programs, and other multi-media applications will generate repeat customers, recurring revenues, and referral business for our ProTect Painters franchise owners."
Nemer directed development of annual marketing plans, manuals, and built the marketing pyramid that is used by all SBI brand teams. Additionally, she launched two websites that featured local customization to boost search engine optimization.
"Anne's integrated marketing know-how will raise owner productivity, help them convert more leads into painting jobs, and improve our customer service," added Roberts. "The ProTect Painters franchise is a simple business with savvy marketers and sophisticated systems."
ProTect Painters, founded in 1994 and headquartered in Ann Arbor, MI, is a member of the Service Brands International family of home services brands that includes category leaders Molly Maid, Mr. Handyman and 1-800-DryClean. The ProTect Painters franchise opportunity is a home-based business with a modest initial investment and low overhead. Franchise owners manage the business and their crews do the painting. Franchisees provide interior and exterior painting serving both the residential and commercial markets. ProTect Painters owners enjoy a flexible workweek schedule. For more information, contact: Alex Roberts, president, at (734) 822-6540 and alex.Roberts@protectpainters.com ProTect Painters, 3948 Ranchero Dr., Ann Arbor, MI, 48108. www.protectfranchise.com