Caribou Coffee(R) Serves Up Oven-Warmed Breakfast Sandwiches Nationally
New line of savory breakfast sandwiches joins a premium beverage lineup to create a complete breakfast destination
MINNEAPOLIS, Jan 17, 2011 (BUSINESS WIRE) -- Just a year after introducing handcrafted oatmeal in stores, Caribou Coffee, the nation's second-largest coffeehouse chain, is rolling out hot and wholesome breakfast sandwiches in its coffeehouses across the country. Served fresh from the oven, Caribou Coffee Daybreaker and Mini breakfast sandwiches expand Caribou Coffee's offerings as a one-stop breakfast destination for premium coffee and wholesome breakfast options.
Made with ingredients such as all-natural Wisconsin cheddar, savory chicken apple sausage, spinach Florentine, and served on oven-warmed brioche rolls, ciabatta and biscuits, the new Caribou Coffee breakfast sandwiches are perfect for those looking for a high-quality breakfast on the go. The new sandwich offerings include Chicken Apple Sausage Daybreaker, Egg White and Turkey Bacon Daybreaker and Veggie Daybreaker as well as two mini sandwiches, Turkey Bacon Mini and Turkey Sausage Mini.
"Many of our guests make our coffeehouses their first stop of the morning, and we're proud to offer premium breakfast options that complement the level of quality they expect from our coffee," said Alfredo Martel, senior vice president of marketing and product management for Caribou Coffee.
The hot breakfast sandwiches, served fresh from the oven in Caribou's coffeehouses, are all 310 calories or less. And as part of the company's continued commitment to value, Caribou Coffee is offering a special pairing of one Daybreaker sandwich and a medium coffee of the day for around $4.00.
Expanding breakfast options
Since introducing handcrafted oatmeal to their menu last January, Caribou further expanded its menu last fall with two new oatmeal flavors -- Banana Walnut and Blueberry Almond. Guests can chose from other flavors such as Classic, Maple Brown Sugar Crunch, Very Berry and Apple Cinnamon, or they can simply select their own toppings. All oatmeal flavors are available with either traditional oats or a 7-Grain blend with added protein.
To celebrate the launch of breakfast sandwiches nationwide, Caribou Coffee developed a media plan that included online and transit shelters in select markets. In Minneapolis, Caribou transformed transit shelters to larger-than-life warming ovens, complete with heating coils to keep commuters warm.
In addition to these expanded breakfast items, Caribou Coffee also expects to reach its milestone of 100 percent Rainforest Alliance certification for all of its coffees in 2011. Currently, more than 85 percent of Caribou Coffee's full line of coffees is Rainforest Alliance Certified(TM) -- meaning they've been sourced from farms that meet the Rainforest Alliance standards for environmental, social and economic sustainability. To learn more about Caribou Coffee's premium breakfast offerings and beverages, visit cariboucoffee.com.
About Caribou Coffee
Caribou Coffee Company, Inc., founded in 1992 and headquartered in Minneapolis, Minnesota, is the second-largest company-owned premium coffeehouse operator in the United States, based on the number of coffeehouses. As of January 14, 2011, Caribou Coffee had 408 company-owned coffeehouses and 132 franchised and licensed locations. Caribou Coffee offers its customers premium coffee and handcrafted espresso-based beverages, as well as specialty teas, baked goods, whole bean coffee, branded merchandise and other coffee lifestyle items. In addition, Caribou Coffee sells products to grocery stores, mass merchandisers, club stores, foodservice providers, hotels, entertainment venues and e-commerce channels. Caribou Coffee is working toward 100 percent Rainforest Alliance Certification for all of its coffees by the end of 2011, ensuring coffee is sourced using social, economic and environmentally sustainable practices. For more information, visit the Caribou Coffee website at cariboucoffee.com.
SOURCE: Caribou Coffee Company, Inc.