LENEXA, KS--(Marketwire - January 24, 2011) - With guests asking for better eating choices when they eat out, Applebee's® today announced the addition of three new Weight Watchers-endorsed items, bringing the total number of Weight Watchers items to five. Since 2004, Applebee's has been the only restaurant chain to feature Weight Watchers®-endorsed menu selections.
The three new Weight Watchers-endorsed selections include:
They join the other Weight Watchers-endorsed items, which include:
All five selections feature point values assigned through Weight Watchers new PointsPlus™ program, the biggest innovation from Weight Watchers in more than a decade. According to Weight Watchers, PointsPlus™ uses the latest scientific research to create a program that goes far beyond traditional calorie counting to give people the edge they need to lose weight and keep it off in a fundamentally healthier way.
"Guests want smarter choices that also taste great and are satisfying," said Mike Archer, president of Applebee's Services, Inc. "These three new Weight Watchers meals deliver on all those expectations."
"We are confident that PointsPlus™ is the best program Weight Watchers has ever offered and Weight Watchers is pleased to endorse five menu items from Applebee's," said David Kirchhoff, president and CEO of Weight Watchers International.
Applebee's (www.applebees.com) is the world's largest casual dining chain, with approximately 2,000 locations in 49 states, 16 countries and one U.S. territory. Based in Lenexa, Kan., Applebee's takes pride in providing a welcoming, neighborhood environment where everyone can enjoy the dining experience. Applebee's Neighborhood Grill & Bar® is a DineEquity, Inc. (NYSE: DIN) brand, and is franchised and operated by Applebee's Services, Inc. and its affiliates.
Weight Watchers International, Inc. is the world's leading provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds almost 50,000 meetings each week where members receive group support and learn about healthy eating patterns, behavior modification and physical activity. WeightWatchers.com provides innovative, subscription weight management products over the Internet and is the leading Internet-based weight management provider in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control.