Honest-1 Auto Care Announces Signing of Franchise Agreement in Roswell

Local Entrepreneur To Introduce Eco-Friendly and Family-Focused Auto Maintenance and Repair Services to Area Residents

January 25, 2011 // Franchising.com // ROSWELL, GA. – Honest-1 Auto Care, the only national full-service auto repair and maintenance franchise that is 100 percent ESA® Certified Eco-Friendly, today announced the signing of a franchise development agreement with Dennis Eidson to open a new location in Roswell.

In addition to practicing environmentally responsible auto repair and maintenance services, Honest-1 Auto Care is a family and female-friendly center, with clean and upscale waiting areas, Internet cafes allowing customers to work while their cars are serviced, children's play areas so parents can relax, comfortable chairs and couches, HDTV and complimentary custom coffee stations.

Before joining Honest-1 Auto Care as a franchisee and area developer, Eidson was a vice president of professional services at The Nielsen Co. in Atlanta, working in the consumer division and involved in marketing research and consumer-targeting projects.

Eidson has had a lifelong dream to own his own business and chose Honest-1 Auto Care because of its commitment to the environment and family-friendly service. As an area representative, he plans to bring in additional franchisees to open 15 Honest-1 shops in Metro Atlanta during the coming years.

"We want to establish Honest-1 Auto Care as 'the' eco-friendly auto repair and maintenance business in town. Hopefully, we'll encourage other businesses in the community to 'go green' more often," said Eidson. "We are thrilled to be part of a business that exceeds auto industry standards to protect the environment."

Honest-1 Auto Care is also deeply committed to the community and will be a strong supporter of local PTAs, youth sports organizations and environmental protection organizations.

While offering exceptional service programs for customers to choose from, Honest-1 Auto Care also offers specialized, eco-auto care programs for those who want to play a greater part in helping the environment. An example is the ECO TuneUp® with our Eco-360 fuel treatment. Through a partnership with Green Earth Technologies, Honest-1 also sells G-OIL Ultimate Biodegradable motor oil, made completely of renewable animal fats.

Eidson joins a growing number of entrepreneurs nationwide who have opened Honest-1 Auto Care shops to meet the growing demand among consumers for honest and eco-friendly auto maintenance services.

"Our business principles are focused on honesty, integrity and environmental protection," said Jack Keilt, President and CEO of Honest-1 Auto Care. "Dennis is dedicated to those principles, and we are very excited to have him join the Honest-1 Auto Care family."

To further show its commitment to the environment, Honest-1 Auto Care has partnered with American Forests, the leading nonprofit organization that plants trees for environmental restoration. Honest-1 Auto Care locations nationwide will fund the planting of 60,000 new trees this year through the charitable donation of revenues collected from repair orders, at no additional cost to customers. In 2009, the first year of the partnership, Honest-1 Auto Care planted 40,000 trees and since then Honest-1 has committed to an additional 60,000 trees for a total of 100,000 trees planted in two years!

About Honest-1 Auto Care®

Honest-1 Auto Care® is the only national full-service auto care company that is 100% ESA® Certified Eco-Friendly. Honest-1® leads the industry in numerous eco-friendly initiatives including strict recycling of automotive materials, pollution prevention, resource conservation and offering Eco-Friendly Auto Care® services such as the ECO TuneUp® and ECO Oil Change. In addition to its high environmental standards, Honest-1® has a very unique customer centric approach to the auto care industry providing centers which are family-friendly, characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable chairs and couches, big screen TVs and complimentary beverage stations. With 22 locations operating, Honest-1® plans to open 10 more locations nationwide in the next year. For more information, visit www.honest-1.com.

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