Milwaukie's Honest-1 Auto Care(R) Opens for Business

Local Resident and Entrepreneur Opens Second PDX Location

January 26, 2011 // // Milwaukie, Oregon – Honest-1 Auto Care, the only national full-service auto repair and maintenance franchise that is 100 percent ESA Certified Eco-Friendly, today announced the opening of its newest location at 13840 SE McLoughlin Boulevard in Milwaukie, Oregon, located across the street from the Bomber Restaurant next to Carquest Auto Parts®.

Formerly Midas® of Milwaukie, the shop has been totally remodeled and expanded to accommodate nearly 50 percent more servicing capacity. The auto repair and maintenance facility now features ten full-service bays including two truck and RV lifts and a Quick-Lube bay for oil changes. They have also doubled the size of the customer lounge and added a children's play area, internet café, free Wi–Fi, comfortable leather chairs, a 42" flat screen TV and complementary beverages for their customers.

As an opening special, the new Honest-1 Auto Care is offering a free standard oil-change credit with any service through the end of the year and has made additional discounts available through coupons in local publications and online at Shop hours are 8 a.m. to 6 p.m. Monday through Thursday, 8 a.m. to 5p.m. on Friday and 8 a.m. to 4 p.m. on Saturday.

"Since opening my first location six years ago we've built a great reputation with our customers," said Tony Cha, owner of the new Honest-1 Auto Care Center. "We're recognized as the premier eco-friendly auto repair business in town. Our customers know their vehicle will be serviced under the supervision of an ASE Certified Master Technician, who directs the work in the shop with the utmost of honesty and integrity."

The new Milwaukie shop is the second Honest-1 store that Cha owns. His other store is located at 6332 SE 82nd Avenue, between Foster and Johnson Creek Road, in Portland. Cha is a graduate of Wilson High School in Portland and has a mechanical engineering degree from the University of Florida and an MBA from Duke University. Cha started in the automotive industry in Detroit as a systems engineer and also worked for several consulting companies focusing on supply-chain and working capital management.

In an effort to give back to the community and the environment, Cha said that Honest-1 is funding the planting of 100,000 new trees through a partnership formed with American Forests. Locally, American Forests has planted thousands of new trees in the Deschutes River Basin project to protect the native fish stocks and water quality of the basin.

Honest-1 is also repairing the often negative perception the public has of auto maintenance shops. With the brand's new color scheme, attractive in-store design, shop cleanliness and enhanced product lines, Honest-1 Auto Care has become a favorite car repair destination for the areas it serves.

"Honest-1 provides me with a fantastic way to connect with my community," said Cha. "From job creation and business development to cleaning up the image of auto repair, Honest-1 is poised to quickly become the Milwaukie area's premier auto service provider."

About Honest-1 Auto Care®

Honest-1 Auto Care® is the only national full-service auto repair and maintenance franchise chain that is 100 percent ESA Certified Eco-Friendly Auto Care. Honest-1 executes numerous eco-friendly actions companywide, including strict recycling of auto materials, pollution prevention, resource conservation and trademarked services such as ECO TuneUp and ECO Oil Change. In addition to its high standards to be environmentally responsible, Honest-1 is committed to all-around quality customer service unprecedented in the auto repair and maintenance industry. Each Honest-1 staff member and technician is thoroughly trained to meet company-set standards, which are designed to make the maintenance process less intimidating for non-auto enthusiasts while providing upfront, honest service. With 21 locations throughout the U.S., Honest-1 centers are family-friendly, and are characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable chairs and couches, HDTV and complimentary beverage stations. Honest-1 plans to open 10 more locations nationwide in the next year. For more information, visit, Franchises are available.


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