Planet Beach Franchise Selects 2011 Ms Planet Beach International Spokesmodel

Growing day spa franchise picks West Virginia college student to represent brand

NEW ORLEANS, Jan. 26, 2011 // PRNewswire // -- A graphic design student from West Virginia will be the 2011 international spokesmodel for Planet Beach Contempo Spas, the world's largest day spa franchise.

After winning the Ohio regional competition and advancing to the world finals, Jennifer Comer, 22, was crowned the winner at Friday's finals in New Orleans. Her $150,000 prize package includes two Planet Beach Contempo Spa franchise licenses, $25,000 in cash and a travel package to represent the growing franchisor.

"Planet Beach has created an entirely new segment of the day spa industry," said Comer. "It's an honor to be at the forefront as Planet Beach expands its contempo spa concept. It's not only new and fascinating; it is a business that really helps people live healthier, less stressful lives."

For the eighth year, New Orleans-based Planet Beach hosted regional competitions worldwide to narrow thousands of entries into a group of 12 finalists. The final competition was held Jan. 21 at the New Orleans Sheraton Hotel.

"Jennifer Comer is a perfect fit to help take Planet Beach Contempo Spas to the next level," said Tiffany Lassiegne, Planet Beach President. "She is not only an outstanding and ambitious young woman but also ideally represents the face of our brand. And she can connect with our core customers."

Planet Beach, top-ranked franchise system with over 300 franchise locations located in six countries, awarded several new franchise locations in the last quarter of 2010 and expects 2011 to be a promising year. It created the 'contempo spa' business model to offer members unlimited access to automated and push-button day spa services such as massages, facials, saunas, teeth whitening, guided meditation and red light therapy for low monthly membership fees.

Entrepreneur magazine proclaimed 2011 the year of the franchised day spa and listed Planet Beach Contempo Spas as the best bet.

"The 2011 winner will help us grow and be at the forefront of our marketing campaigns, domestically as well as internationally," said Steve Smith, Planet Beach CEO. "Plus, she'll get to open her own Planet Beach location."

This year's spokesmodel search sponsors are Designer Skin and California Tan, both Planet Beach vendors.

SOURCE Planet Beach



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