WSI Organizes a DigitalOne Summit in Dubai on February 10

Company Executives and Marketing Professionals in the Middle East Will Gain Leading Edge Digital Marketing Knowledge from WSI's Experts

Toronto, Canada, January 31, 2011 --( WSI, the world's leading digital marketing franchise, is organizing an event called the DigitalOne Summit on February 10th in Dubai at The Address Dubai Marina Hotel. Company executives, marketing managers, managing directors and communication professionals are invited to attend this one-day conference where WSI's Internet marketing experts will reveal leading edge strategies for digital marketing success. The agenda consists of informative seminars and interactive panel discussions on social media implementation, online PR, content marketing and display advertising.

Husam Jandal, WSI Consultant and one of the event speakers, says, "Internet marketing in the Middle East has grown in recent years as marketers realize the profit potentials of online advertising. According to eMarketer, online advertising spending in the Middle East reached approximately $275 million in 2010, an increase from the $157 million spent in 2008. Through our DigitalOne Summit, WSI's goal is to share practical digital marketing knowledge to help businesses take their online presence to the next level. This is the first digital marketing summit we have organized in the Middle East. With the support and collaboration of other marketing firms in the region, we hope to host a similar event every year".

Husam will be delivering a presentation entitled "Billboards of the Web – Display Advertising", which will discuss the benefits and best practices of display advertising as part of a company's overall online marketing mix. Also featured on the agenda is WSI Consultant from South Africa, Francois Muscat, whose presentation is entitled "The Social Company – Implementing a Social Media Strategy". Francois will cover everything from assessing a company's social readiness to monitoring the success of their campaigns. He will also share a series of social media case studies in a deep dive session.

Tracy Spence, a WSI Consultant from the UK, will also join the event to share a presentation entitled "Online Publicity Pays – Online PR". She will delight attendees with stories of how others use PR successfully and share simple ideas for companies to leverage online PR in their business. Content marketing will also be discussed in a presentation entitled "Content Strategies – The Missing Link" set to be delivered by Fahed Bizzari, a serial entrepreneur and web expert. The day will end with a panel discussion to allow for an exchange of questions, opinions and ideas between speakers and the audience on topics related to the DigitalOne theme.

Ron McArthur, president of WSI, says, "It is evident that digital marketing is growing at a rapid pace around the world, including the Middle East. Our WSI Consultants have an extensive amount of experience and knowledge to deliver high quality digital marketing solutions to their clients. As an organization, we also advocate knowledge sharing, which is why we are honored to host our first DigitalOne Summit in the Middle East, aimed to educate the local marketing community on digital marketing best practices".

About WSI – we simplify the Internet:

WSI is the world's #1 franchise offering digital marketing services to suit the needs of multiple industries. The company has the world's largest Digital Marketing Consultants' network and a strong head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2010, WSI was the proud recipient of 6 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program.


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