Toronto, Canada, February 02, 2011 --(PR.com)-- In today's environment where digital media technologies are surfacing at a rapid rate, consumers can voice their opinions and spread information across the world instantly. WSI, the world's leading digital marketing franchise, is conducting a webinar on February 2nd to educate companies on how to manage their online brand reputation through a process that involves: monitoring brand mentions, analyzing comments and influencing the online community to engage in positive conversations about their brand.
The webinar entitled "Online Reputation Management: 3 Steps to Balance Risk and Reward" will be conducted by Rob Thomas, a Certified WSI Digital Marketing Consultant. During this one-hour session, Rob will discuss the ins and outs of online reputation management (ORM) and key steps that companies can take to start implementing an ORM strategy.
"Through the proliferation of social technologies such as social networks, video sites, discussion forums, blogs and chatrooms, news, gossip and rumors can spread in a matter of minutes," says Rob Thomas. "Consumers today are searching online for information about a product, service and company before making a purchase. They're reading reviews, asking questions and receiving feedback before even communicating directly with the company. Online reputation management involves protecting a company's brand reputation from negative exposure online in the search engine results for keywords related to their company and industry and through social media themselves. Simply put, an online reputation management strategy combines traditional marketing and public relations with search engine marketing".
Rob spent 30 years working with several global brands, and over the past 5 years he has focused on the digital marketing revolution. Most recently, Rob has been concentrating on supporting companies in the management of their online reputation through a mixture of in-house strategic and implementation workshops, group seminars and online webinars.
Ron McArthur, president of WSI, says, "Social media gives consumers the ability to communicate their thoughts, opinions and ideas with each other immediately. If companies choose to ignore online conversations or listen but fail to engage in them, they could become victims to online reputation damage. However, a benefit to the emergence social media is the ability for companies to interact directly with their customers, create and enhance brand loyalty and increase their overall profile online. Online reputation management is rapidly becoming an important strategy for organizations. It's not only about monitoring, but taking action and responding back to the public. We invite all business owners and marketers to attend our webinar on February 2nd to gain a further understanding of the topic".
There will be two sessions for the webinar on February 2nd, one session at 1 PM - 2 PM (EST) and the other at 1 PM - 2 PM (GMT). Registration details and a complimentary whitepaper entitled "Online Reputation Management: How to Balance the Risks and Rewards" can be found at: http://getwsipowered.com/.
WSI launched its monthly expert webinars in 2009 as a channel to educate business owners and marketing professionals worldwide on various digital marketing topics through an online learning environment. The webinars are delivered by Internet and social media marketing experts from within the WSI network, and each month a complimentary whitepaper is made available. To learn more, please visit: http://getwsipowered.com/.
WSI is the world's #1 franchise offering digital marketing services to suit the needs of multiple industries. The company has the world's largest Digital Marketing Consultants' network and a strong head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2010, WSI was the proud recipient of 6 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program.