HOUSTON, TX--(Marketwire - February 7, 2011) - Tasti D-Lite, Houston's favorite guilt-free frozen dessert hot spot, is challenging its loyal fan base to lose weight -- the fun way. The 2011 Houston Weight Loss Challenge kicked off January 10th with 20 individuals, including a married couple, determined to shed more weight than their competitors.
Contestants agreed to substitute one meal per day with a Tasti D-Lite Fruit 'n' Granola Parfait, Tasti D-Lite smoothie or Tasti D-Lite shake for six weeks. The cost of the daily Tasti D-Lite meal is covered by the store.
Weight is tracked and recorded weekly until the contest ends February 21. The person with the greatest net loss (based on body mass percentage) will win $2011 in honor of the New Year.
In last year's Tasti D-Lite weight-loss contest, two of the 20 players lost more than 40 pounds while the average weight lost was about 15 pounds. This year, Tasti D-Lite expects even greater success.
"Tasti D-Lite desserts are a low-calorie meal replacement option packed with antioxidants, vitamins and tons of flavor, so it hardly feels like a diet," said Tasti D-Lite franchise owner Aaron Webster. "We were impressed with the results last year, but we think our 2011 contestants can up the ante -- and enjoy themselves too!"
In just the first two weeks, three of the 20 weight loss contestants have dropped at least 15 pounds. Robert Burney, a 48-year-old programmer, lost 19.
Results each week can be followed online through the Tasti D-Lite blog at http://www.tastihouston.com/blog/.
Launched in 2008, Tasti D-Lite is dedicated to serving the healthiest dessert on the planet. Featuring more than 120 flavors containing 100 calories or fewer per serving, their soft-serve frozen dessert is unbeatable in taste, quality and nutrition. Tasti D-Lite has three Houston locations including Highland Village, Downtown and the Galleria area. For more information about Tasti D-Lite, visit www.tastihouston.com.