February 11, 2011 // Franchising.com // DARLINGTON, S.C. – Jeniel, LLC is satisfying Darlington's craving for Bojangles' "Famous Chicken 'n Biscuits" with today's opening of its newest location at 1524 South Main Street in Darlington. This marks Jeniel, LLC's 10th location to open in the Carolinas region.
"We are thrilled to open a new Bojangles' restaurant in Darlington and serve residents with a large assortment of fresh, flavorful menu items," said David Maisel, owner of Jeniel, LLC. "Bojangles' is sure to impress new and longtime fans of the brand and we look forward to offering the most flavorful chicken and biscuits in town."
The new 3,800 square-foot Darlington Bojangles' restaurant seats up to 78 people and offers a family environment for the community to enjoy. The location's interior and exterior have been built according to Bojangles' updated design standards. The brand's new prototype store includes a shift towards fast casual dining, blending quick service with a casual dining atmosphere.
"Given our location, Bojangles' relishes the opportunity to serve local families, morning commuters, and lunch crowds from near-by businesses," Maisel added. "We hope to create a bond with our guests that will certainly grow stronger as they experience the food, fun and service in our modern, spacious restaurant."
The opening in Darlington comes just weeks after Maisel's new Loris S.C. Bojangles' began operations at 4207 Main Street. Jeniel, LLC plans to open additional locations throughout the Carolinas region in the coming months.
Bojangles' attracts customers with its proprietary, made-from-scratch fare offering a flavor profile unlike anything in the market. Meal options are available all day, including breakfast at all hours.
Hours of operation in Darlington are from 5:30 a.m. until 10 p.m. every day.
Founded in 1977 in Charlotte, N.C., Bojangles' Restaurants Inc. serves only the highest quality and most flavorful food to its loyal customers, with all of its proprietary menu items made from scratch. A special blend of seasonings gives the food its unique flavor, including Bojangles' core menu selections of seasoned chicken, fresh-made-from-scratch buttermilk biscuits and legendary iced tea steeped the old-fashioned way. Bojangles' also offers biscuit sandwiches that are served all day. Unique sides like Dirty Rice™, Cajun Pintos™ and Seasoned Fries are just a few of the flavorful fixin' choices. First franchised in 1978, Bojangles' boasts close to 500 locations in 11 states, primarily in the Southeast.
The Company was named among the top 10 growth concepts by GE Capital, QSR magazine and The Nations Restaurant News for 2009. Inc magazine has included Bojangles' in its list of fastest growing private companies for several years. The Wall Street Journal named Bojangles' among its "25 Franchise High Performers" in 2008 which included only eight restaurant chains. Entrepreneur magazine ranked Bojangles' as first in its chicken category in 2007 as well. Our strong performance in all three day parts, our breakfast all day and its "made-from-scratch" recipes set Bojangles' apart from all other restaurants. For more information, visit http://www.bojangles.com.