February 14, 2011 // Franchising.com // Cafe2U, the world's largest mobile coffee franchise system, has been confirmed as one of BRW Magazines 'Fastest Franchises' for 2011.
This is the third consecutive year that the Sydney based mobile coffee franchise has appeared on the prestigious list, and supports the growing trend toward single owner, single operator franchise models.
The BRW 'Fastest Franchise' list is released in January each year and identifies Australia's fastest growing franchise systems over the past 12 month period. The list not only measures the growth of a franchise system in terms outlet numbers and system revenue, but also recognises the average sales growth experienced by franchisees within the system.
Cafe2U managing director Derek Black believes Cafe2U's ongoing success has been derived by the attractive incentives the company has to offer, which helps them to stand out among the already-clustered market place.
"What differentiates Cafe2U from the other coffee franchises in the Australian market place, for example, is the introduction of the "Acceleration Package" which helps to fast-track the franchisees three months ahead of schedule," he said.
"This includes an experienced Franchise Development Manager to launch the business alongside the new franchisee in their own exclusive territory. Cafe2U builds a customer run that delivers a minimum of $500.00 a day before the Franchisee operates solo.
"In addition, Cafe2U can also offer a process of benchmarking analysis to the franchisees, which help to pin point problems before they arise."
Over 110 Australians are now running their own successful mobile coffee van business using Cafe2U's mobile coffee franchise system without the hassles of landlords, staff or rent.
Mr Black was pleased to be on the 2011 list. "It is absolutely fantastic to be included in the BRW 'Fastest Franchises' list for 2011. Over the last 5 years we have worked very hard to develop a franchise system that provides opportunities for our franchise partners to experience success by growing sustainable businesses. It has been through the success of our franchise partners that we are able to continue to grow the Cafe2U brand both here and overseas."
"The most satisfying part is making the BRW list three years in a row, especially with the economic challenges over the past few years. Appearing on the list since the beginning of 2008 sends a clear message to prospective franchises about the strength and quality of the Cafe2U brand and franchise system."