Century 21 real estate launches @C21 – Home Matters

Real Estate Blog is a Conversation Starter among Consumers and Industry Professionals

February 14, 2011 // Franchising.com // PARSIPPANY, N.J. — Century 21 Real Estate LLC, the franchisor of the world's largest residential real estate sales organization, today announced the launch of @C21 – Home Matters, the official blog of CENTURY 21®. @C21 – Home Matters is a unique digital destination for home buying and selling tips that are informative and inspiring. Those tips will be offered along with compelling narratives on the latest trends, industry news and key points to consider for anything related to homeownership.

A"In today's rapidly changing marketplace, we wanted to provide consumers with a content-rich source for community conversation around the homeownership, home buying and selling experience," said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. "As the franchisor of the world's largest residential sales team, that's our forte."

The new blog offers an attractive and engaging blend of first-hand real estate advice from industry professionals. It includes ongoing conversations about seasonal trends, market news and practical tips for home buyers and sellers.

Thorne added, "As a brand renowned for innovation, creating a best-in-class blog was the next logical next step in the evolution of our social media marketing strategy. Today, I am proud to introduce @C21 – Home Matters as the centerpiece of our social media platform."

Visit @C21 – Home Matters today: http://blog.century21.com/.

About Century 21 Real Estate LLC

Century 21 Real Estate LLC (century21.com) is the franchisor of the world's largest residential real estate sales organization, providing comprehensive training, management, administrative and marketing support for the CENTURY 21 System. The System is comprised of more than 8,000 independently owned and operated franchised broker offices in 73 countries and territories worldwide. Century 21 Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services.

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