February 15, 2011 // Franchising.com // Tampa, FL – Fans of Beef 'O' Brady's have something new to cheer about – an enhanced menu with a major emphasis on quality, variety and value.
Just in time for March Madness and the start of Major League Baseball's Spring Training, the 220-unit franchise of family sports pubs & restaurants, best known for great food, fun and the ties it builds with its communities, has debuted 10 new menu offerings. Notable new items include St. Louis-Style ribs with Sweet Baby Ray's® barbeque sauce, grilled shrimp available as a main dish or as a salad, a build your own burgers option, and affordable mix-and-match dessert combinations.
Also debuting are hand-breaded chicken tenders, signature salsa and chips, poblano chicken and side dishes such as seasoned rice and pub chips. Beef `O' Brady's guests can also now substitute complimentary side dishes for a wider variety of gourmet sides at reduced prices.
"The new menu choices give Beef `O' Brady's guests the opportunity to experience an extensive variety of flavors that appeal to mom, dad and the kids," said Chris Elliot, CEO of Beef 'O' Brady's. "We re-engineered the menu to expand our specialty areas, without straying too far from the dishes that our regulars love."
Beef 'O' Brady's fresh menu initiatives go hand-in-hand with an updated prototype dubbed "Beef's 2.0." The blueprint includes updated color schemes and design elements that provide a contemporary twist on the restaurants' traditional décor.
Beef 'O' Brady's is a national franchise of family sports pubs that achieves its success by building relationships with the local schools, youth sports leagues, and other community organizations in each and every Beef 'O' Brady's neighborhood market. The "kid appeal" of this unique concept is reinforced by a very moderately priced kids menu and video games. Ironically, despite what the name implies, Beef 'O' Brady's is actually best known for its Buffalo-style chicken wings. The company, headquartered in Tampa, Fla. has more than 220 locations in 21 states. Visit www.beefobradys.com for more information.