Jamba Juice Celebrates Grand Opening of New Store in Louisiana

Much to the Delight of Fans, The Better-For-You Smoothie Brand Opens in New Orleans

NEW ORLEANS, Feb 15, 2011 (BUSINESS WIRE) -- Jamba Juice (NASDAQ:JMBA) a highly recognized, healthy active lifestyle brand, celebrated the grand opening of its first Louisiana store in New Orleans, representing expansion of the Jamba brand into its first new market of 2011.

"We are very excited to be able to provide New Orleans fans with an opportunity to enjoy Jamba Juice, the number one top-of-mind smoothie brand with better-for-you, great tasting specialty beverages and food," said Charlie Rareshide, Jr, owner/operator, Jamba Juice New Orleans. "We invite New Orleans fans to come by the store and sample one of our more than 30 made-to-order whole fruit smoothies, a delicious baked snack, like our sourdough pretzel, or try some fresh squeezed orange juice with our slow-cooked oatmeal made with organic steel cut oats."

Jamba Juice is committed to bringing health and happiness to customers everywhere and has been inspiring and simplifying healthy living since it opened its first California store in 1990. We pride ourselves on providing better-for-you menu choices made from quality ingredients and that means our products adhere to strict standards including 0g trans fat, no high fructose corn syrup, no artificial flavors, and no artificial preservatives. Our goal is to serve up simple, honest goodness that makes eating healthier easier.

Jamba's menu also provides meal and snack alternatives for customers with special dietary needs including non-dairy, non-gluten, vegetarian, and vegan. Our iconic smoothie line-up includes All Fruit(TM) smoothies that are dairy free with no added sugar, Jamba Light(TM) smoothies which are under 160 calories, our all-time favorite classics as well as pre-boosted smoothies that are blended with a purpose to address specific dietary needs. Jamba Juice smoothies, with the exception of creamy treats, provide 1.5 to 3.5 servings of fruit. Additional nutritional information is available in our nutrition guide.

The store is located at:

930 Poydras Street, Suite #102

New Orleans, LA 70112

PH. 504-304-4210 Fax 504-304-4856

The store is open from 7:00 a.m. to 7:00 p.m. Monday through Friday and 9:00 a.m. to 6:00 p.m. Saturday and Sunday.

This is the first store, of out seven planned, in the New Orleans/Baton Rouge area for Jamba Juice franchisees, Charlie Rareshide, Jr., Jim and Michelle Hoskins, and Mickey and Christine Parenton, who have deep roots in South Louisiana and are active in the rebuilding of New Orleans. Their investment in Jamba Juice represents an opportunity to bring a nationally recognized health and wellness brand home to their community, helping to stimulate excitement and engagement with tourists and locals alike.

Fans can find out more about Jamba's specific offerings and specials via the Jamba Juice website www.jambajuice.com, Jamba's facebook fan page at www.facebook.com/jambajuice or on Twitter at twitter@jambajuice.com or by contacting Jamba's Customer Care team at 1.866.4R-FRUIT (473-7848).

About Jamba Juice Company

Founded in 1990, Jamba Juice is a leading destination for specialty better-for-you beverage and food offerings, including great tasting whole fruit smoothies, fresh squeezed juices, hot beverages including organic coffee and tea, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, California Flatbreads(TM), premium frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the Nation. Jamba has more than 740 locations nationwide with a growing presence in airports and college campuses. For more information about Jamba Juice visit our website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

SOURCE: Jamba Juice

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