CANTON, Mass., Feb. 16, 2011 // PRNewswire // -- Dunkin' Donuts, America's every day, all-day stop for coffee and baked goods, is seeking to increase its franchise locations in the U.S. Fueling this growth is today's announcement that the company is looking for franchisees to open restaurants in Green Bay and the surrounding areas of La Crosse and Eau Claire.
Dunkin' Donuts' development throughout Green Bay is part of a steady and strategic growth strategy, which includes expanding in existing markets while entering new cities across the country to help drive the leading coffee and bakery chain's growth. To help fuel growth in Green Bay, special development incentives are available which include reduced royalty fees for three years and an extra $10,000 in local store marketing for stores that open on time*.
In 2010, the company experienced strong expansion results, including the opening of 574 net new locations worldwide and 226 new signed franchise commitments in the U.S. For the year, Dunkin' Donuts opened 206 net new restaurants in the U.S. and signed multi-unit development agreements in 29 markets. Included among these new and planned outlets are non-traditional locations such as airports, arenas, travel plazas and universities.
"Dunkin' Donuts is looking for qualified candidates with foodservice, operations and real estate experience to join our team to help expand the brand's footprint in Green Bay and the surrounding areas," said Grant Benson, CFE, vice president of franchising and market planning, Dunkin' Brands, Inc. "Our secret to success is our passionate franchisees who provide a high-level of customer service to our guests' everyday, and we encourage interested parties to contact us to learn how they can open a Dunkin' Donuts restaurant in their community."
For those interested in franchising, Dunkin' Donuts is seeking candidates that meet a specific franchisee profile to help build its brand and business. Ideally, franchisees should possess a minimum net worth of $500,000 and liquid assets of at least $250,000. Financial qualifications will vary by market and quick service restaurant experience is highly preferred.
In an effort to keep the brand fresh and competitive, Dunkin' Donuts offers franchisees flexible design concepts including free-standing stores, end caps, in-line sites, kiosks and gas stations, as well as other retail environments. Dunkin' Donuts has aligned its development strategy to support the growth opportunities and consumer needs of each individual market. As a result, franchising opportunities range from single units to multi-store development agreements.
According to Benson, "Dunkin' Donuts is proud to energize Americans and keep the honest, hard-working, value-driven people of this country running every day. Our recent and ongoing menu enhancements meet the needs of today's on-the-go consumers, moving Dunkin' Donuts beyond breakfast with high-quality food and beverage items available all day."
Historically a doughnut and hot coffee chain, Dunkin' Donuts has expanded its offering to include frozen and iced beverages, a full bakery assortment including bagels and muffins, breakfast sandwiches, and an all-day Oven-Toasted menu which includes flatbread sandwiches, Wake-up Wrap, and buttermilk biscuits. The new platform marks the most significant change to Dunkin' Donuts' product lineup since the company launched espresso-based beverages in 2003.
Founded in 1950, Dunkin' Donuts is America's everyday, all-day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for four years running. The company has more than 9,700 restaurants in 31 countries worldwide. In 2010, Dunkin' Donuts' global system-wide sales were $6.0 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.Dunkinfranchising.com.
*Details available in the Dunkin' Donuts Franchise Disclosure Document
SOURCE Dunkin' Donuts