Shannon Toler-New, 1-800-DryClean(R) franchise president, achieves Certified Franchise Executive designation
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Shannon Toler-New, 1-800-DryClean(R) franchise president, achieves Certified Franchise Executive designation

February 16, 2011 // // Shannon Toler-New, president of 1-800-DryClean franchise, was formally recognized as a Certified Franchise Executive by the Institute of Certified Franchise Executives. To earn this prestigious designation, she completed a comprehensive course of study in franchise management offered by the institute, which is the academic branch of the International Franchise Association's Educational Foundation. The International Franchise Association honored her during its annual convention in Las Vegas this week.

"When I joined IFA as President and CEO, I was immediately impressed by the number of highly respected franchise executives who have earned their CFE designation," said IFA Chief Executive, Stephen J. Caldeira. "I was also equally impressed by the increasing number of franchise executives who have enrolled in the program. In fact, the value of the program was so apparent and powerful to me that I decided to earn my CFE as well. I'm delighted that Shannon and I are members of the CFE Class of 2011."

Shannon joined Service Brands International (SBI) in 1999 and was instrumental in the launch of the 1-800-DryClean franchise in early 2000. She has served in several roles at 1-800-DryClean, from Director of Franchise Services to Senior Vice President. Shannon owned drycleaning delivery routes with her husband Darrell New in Florida for 10 years before joining SBI. While operating the business, Shannon received her bachelor's degree from the University of Central Florida in 1992. In 1993, they began franchising their drycleaning delivery service, and in 1999 it caught the eye of SBI. Having spent time in "their shoes" Shannon has a true passion for 1-800-DryClean franchise owners, and she is committed to growing the brand and making each franchise a success. "Franchising drycleaning delivery has been my life project," she says, "and leading a Service Brands International company is a dream come true." Nearly 1,300 franchise executives are currently enrolled or have received certification. More than 300 IFA-member companies currently have one or more executives enrolled in the program that provides benefits such as specialized knowledge, industry recognition, peer-level networking and professional standing.

About 1-800-DryClean:

1-800-DryClean is one of the world's largest dry-cleaning delivery service franchises. The 1-800- DryClean franchise is a quality dry-cleaning and laundry pick-up and delivery service, serving both the residential and office markets. Entrepreneur magazine ranks 1-800-DryClean in its 2011 Franchise 500. The magazine has ranked the business opportunity number one in its category and a Top Home-Based Business. Service Brands International has franchised the concept since 2000 and currently has more than 130 franchise units across the United States. 1-800-DryClean has a no tagging operating program for franchise owners. The franchise also offers a $6,000 VetFran discount to honorably discharged military veteran, a 40% savings off the brand's franchise fee. 1-800-DryClean is a member of the Service Brands International family of brands that includes Molly Maid, Mr. Handyman and Protect Painters. 1-800-DryClean, 3948 Ranchero Dr., Ann Arbor, MI 48108. For franchise information, contact: Shannon Toler-New, president, 1-800-DryClean franchise at 1-866-822-6115, or visit

About the IFA's CFE program:

The International Franchise Association is the world's oldest and largest organization representing franchising worldwide. Candidates are required to complete a rigorous course of study to earn the CFE designation, which includes attending institute-sponsored educational seminars and workshops. The program enhances franchising professionals' understanding of both the industry's fundamental and complex aspects. For more about the CFE program, visit or contact IFA Media Relations on 202-628-8000.



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