February 28, 2011 // Franchising.com // OKEMOS, Mich. – Brilliant Sky Toys & Books is proud to announce the launch of the Brilliant Sky mobile application with special features unique to the toy industry, in addition to the recent launch of its online store. As the franchise continues on a strong growth path, both of these initiatives are ways in which the company aims to add value for the Brilliant Sky customer.
The mobile application went live this month and is free to download on an iPhone, iPad and iPod Touch. It consists of three major components – a store finder, event listings by store, and the Brilliant Savings Technology program.
The Brilliant Savings Technology makes the app very unique for the industry and very compelling for the consumer. The program consists of an exclusive coupon that will be periodically uploaded to the app. The coupon will appear on the app user's device and will display a countdown to the expiration date and time. The user simply brings the mobile device into the closest Brilliant Sky store and shows the coupon at the register upon checking out to get the discount. When the coupon reaches expiration, it will instantly disappear from the user's mobile device screen.
"Given current trends in technology, the mobile app is the logical next step for us in our efforts to provide more value to the consumer in a meaningful way," says Taylor. "The app is an excellent way for our stores to get in front of their customers with useful, real-time information and savings."
In addition to targeting a mobile audience, Brilliant Sky is also engaging online consumers. The company recently launched an online shop featuring select products available from Brilliant Sky – http://shop.brilliantskytoys.com/. The online store's purpose is to complement the brick and mortar retail locations. While the selection of merchandise available online will expand over the next year, the emphasis of the brand will remain on the in-store experience.
"Online sales are a natural fit to supplement the rapid growth of our retail operations," says Brent Taylor, founder and CEO of Brilliant Sky. "The site serves to showcase the tremendous selection of toys we carry in-store, giving potential new customers across the country an idea of what we have to offer while also providing even greater choice to our existing customers."
Brilliant Sky Toys & Books is a specialty toy store that focuses on providing interactive, educational and developmentally-sound environments for children and families. The company, founded by Brent and Sonia Taylor in 2002, is based on the belief that the right playthings give children a gateway to physical, emotional and cognitive development. Brilliant Sky Toys & Books offers more than 10,000 high-quality products from more than 500 specialty brands and is one of the fastest growing retail concepts in the country. With 11 locations currently open, the company has agreements in place calling for at least 22 additional locations over the next few years. For more information, visit www.brilliantskytoys.com.