Flip Flop Shops & Flojos Kick Off Flip Flop Season with Free Mojo

First System-wide Promotion of 2011 Invites Consumers To Slip Into Spring with Flojos

February 28, 2011 // Franchising.com // ATLANTA – With warmer weather right around the corner, Flip Flop Shops has teamed up with Flojos to encourage consumers to "Free Their Toes" from winter boots with the latest styles from Flojos for the company's first system-wide promotion of 2011.

Throughout the entire month of March, customers at any of the Flip Flop Shops locations throughout the United States, Canada, Guam and the Caribbean will receive a free gift with any Flojos sandal purchase. Customers can choose from a Pura Vida bracelet, handcrafted from the beaches of Costa Rica, or a Flojos branded key chain.

"We are stoked to have Flojos sponsoring the first system-wide promotion to kick-off what is sure to be an epic 2011," said Brian Curin, the President (Size 10) of Flip Flop Shops. "Welcoming flip flop season back with a promotion sponsored by one of the top sandal manufacturers in the world was a no brainer."

As part of the promotion, each Flip Flop Shops location will receive a promotional facelift, complete with Flojos window clings and counter talker graphics. In addition, Flip Flop Shops' unique and innovative "flip flop trees" will be exclusively dedicated to the Flojos product line. Flip Flop Shops staff will create further awareness around the promotion by wearing "Flojos: kick into fun. slip into style." tees.

"Prior to Flip Flop Shops entering the retail scene, a huge, underserved market existed for consumers who wanted the hottest brands and latest styles of flip flops and sandals right at their finger tips, at any time of the year," said Alan Beatty, the Vice President (Size 11) of Flojos. "We're impressed with the way Flip Flop Shops has grown and how it's bringing its 'Free Your Toes' mentality to consumers around the world. Sponsoring the company's first system-wide promotion of the year is a major honor."

Bursting onto the retail scene in 2004, Flip Flop Shops quickly became North America's first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from such leading brands as REEF, Sanuk, Flojos, VANS, havaianas, OluKai, Cobian and O'NEILL, among others. Its mission: to provide the opportunity for anyone, in any climate, to "Live…Work …Play With Their Toes Exposed®" while wearing the freedom of flip flops on their feet.

"We're taking Flip Flop Shops to new heights this year," said Darin Kraetsch, the CEO (Size 10) of Flip Flop Shops. "We're growing with brands, like Flojos, who understand the 'Free Your Toes' mentality we live by and share the same passion of spreading this message to consumers worldwide."

Today, Flip Flop Shops has more than 35 locations operating throughout North America, including the United States, Canada, Guam, and the Caribbean with more than 60 shops in development.

For further information on Flip Flop Shops or to find the nearest shop, visit www.FlipFlopShops.com.

About Flip Flop Shops

Founded in 2004, Flip Flop Shops is North America's first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from big names such as REEF, Sanuk, Flojos, VANS, havaianas, OluKai, Cobian, and O'NEILL. The recipient of the International Council of Shopping Centers' prestigious "Hot Retailer Award," Flip Flop Shops began franchising in January 2008. Flip Flop Shops is an Environmentally Responsible Retailer™ and encourages the nation to Free Their Toes®. The executive team boasts more than 50 years of franchise experience building and growing some of the world's fastest-growing franchise concepts, category leaders and some of the world's most well-known brands, including Cold Stone Creamery, Moe's Southwest Grill and Nike. With more than 35 shops currently operating and 60-plus in development, the company plans to open 236 shops by 2013. For more franchise opportunity information, visit www.flipflopshops.com.

About Flojos

Flojos®, recognized as one of the top sandal manufacturers in the world, is a name synonymous with the active, California beach lifestyle. Flojos® (pronounced flo-hos, meaning "kick back" in Spanish) specializes in beach, fashion and sport sandals for women, men and children, with a focus on comfort, style and affordable prices. Flojos® established itself as a force in the U.S. sandal arena in 1979, with the introduction of the original Flojos, a popular rubber criss-cross sandal. The original Flojos style was borrowed from a traditional design from the Mexican culture, a style that has been a favorite among fisherman, surfers and beachcombers since the 1940's. Recently, the Original Flojos and other Flojos® styles alike have been making resurgence, showing up on beaches as well as city streets. Owned by Conscious Corporation, the world headquarters are located in Thousand Oaks, California, with the warehouse located in Sacramento, California. For further information on Flojos, visit www.flojos.com.

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