W Hotels Worldwide Unveils W Retreat & Spa Bali - Seminyak, the Third W Retreat to Open within the Past 12 Months

W Bali Provides a 'New Scene Unseen' within the Trendy Beachfront Enclave of Seminyak

BALI, Indonesia, Mar 01, 2011 (BUSINESS WIRE) -- W Hotels Worldwide today unveils W Retreat & Spa Bali - Seminyak, its third Retreat to open within the past 12 months. The newest W Retreat, W Bali is located in the trendy enclave of Seminyak and reinvents the exuberance of its locale, where designer boutiques, diverse galleries, lively restaurants, and modern cocktail bars and clubs hold court. The first W Hotel in Indonesia, W Bali brings a 'new scene unseen' to the Island through its modern design and signature bars and restaurants that allow guests and locals alike to mix and mingle or disappear into their private escape.

"As much as W has re-defined the hotel experience over the past 12 years, it is now reinterpreting the meaning of resorts," said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. "Each W Retreat & Spa is inspired by its destination, mixing cutting-edge design with local influences, creating an atmosphere where anything is possible and guests can escape and play on their terms."

"We are excited to bring the W brand to Bali," said Miguel Ko, President and Chairman of Starwood Hotels & Resorts, Asia Pacific. "After the recent openings of W Retreat & Spa - Vieques Island and W Retreat Koh Samui and joining our first ever award-winning W Retreat in the Maldives, W Bali is our fourth Retreat to open in an exotic destination, redefining the resort experience and bringing a new and distinctive product to the hotel market in Indonesia."

W Bali's Innovative Design

Showcasing distinctive architecture by SCDA Architects and interior design by AB Concept and Poole Associates Private Limited, W Retreat & Spa Bali - Seminyak reflects the rich natural beauty and cultural heritage of the destination, with a playful twist of bold designs and textures, inspired by the "conceal and reveal" mysticism of Bali. With a contemporary take on traditional Balinese design, each space allows guests to mix and mingle and be a part of the scene or remain unseen as they escape into their own retreats.

Guests arriving at W Bali are welcomed in the signature W Lounge (W's take on the traditional hotel lobby), captured by vibrant tropical pinks and purples, oversized day beds facing the coastal breeze, and sturdy synthetic rattan that further blurs the line between inside and out. At Welcome, the sea breeze whips past monsoon screens and whistles through a wall of hand-blown glass jars, each holding a piece of capiz shell that allows the wall to "sing." The sleek resin contours of the W Lounge with its eye-catching, back-lit bar glowing in electric LED hues, meld with lampshades woven from synthetic rattan resemble pagoda roofs in Bali.

W Bali's Signature Bars & Restaurants

Designed to become Bali's newest scene, W Bali features an eclectic assortment of signature restaurants and lounges. Guests can sip cocktails or relax over afternoon tea at W Lounge or eat, drink and play in WooBar, a three-story bar on the beach. Guests can also enjoy unforgettable dining experiences at W Bali's distinct concept restaurants, including Fire, an urban, casual grill restaurant featuring a dramatic open kitchen, or W's seaside beach club, Starfish Bloo, headed by Chef de Cuisine Jack Yoss who presents his interpretation of Pan Asian cuisine through Western techniques.

An Escape within an Escape

All 158 Wonderful and Spectacular retreats and suites exude high-energy interiors and vivid design, completed with modern amenities such as complimentary wireless internet, BOSE(R) in-room entertainment system with MP3-player docking station and Bliss(R) Spa bathroom necessities. The retreats are some of the largest on the Island with the majority offering views of the Indian Ocean. Seventy-nine villa retreats, including Fantastic one-bedroom villas, Marvelous two-bedroom villas, and Wow three-bedroom villas are also available, each with private entrance and pool.

Detox and Refuel 24/7

W Bali boasts aWET(R) pool deck, SWEAT(R) state-of-the-art fitness center, and W's signature AWAY(R) Spa, offering a detox from a long, playful night out or a refuel for whatever comes next. AWAY Spa is open 24-hours a day, seven days a week, offering guests and locals signature treatments around-the-clock, including massages, facial and body treatments, and manicures and pedicures. A range of treatments at AWAY incorporate Asian influences in a cool and playful way, and the spa offers the "Blue Room," a pure oxygen filled lounge where guests can set their mood before treatments begin. W Bali also boasts the W Hotels signature Whatever/Whenever(R) service philosophy, offering guests whatever they want, whenever they want it (as long as it's legal).

W Bali Celebrates Its Premiere with a Special Offer

Travelers and locals alike can indulge in Premiere to Bali opening package, which includes: complimentary breakfast at Fire restaurant, US$150 in-retreat credit (food only), free upgrade to the next retreat category (upon availability) and a surprise W gift. The Premiere to Bali package is available 1st March 2011 through 30th June 2011 and starts at US$388 per night for a Wonderful garden view retreat, US$538 per night for a Spectacular ocean facing retreat and US$788 per night for a Fantastic one-bedroom villa retreat. The package is subject to availability and excludes a 21% service charge and tax. W Bali's Premiere to Bali opening offer can be booked online at whotels.com/baliseminyak; via e-mail to reservations.wbali@whotels.com or by phone at +62 361 738106.

Known as "The Island of Gods," Bali is rich in cultural heritage, mountainous interiors and expansive coastal beaches. Sophisticated and laid-back, Seminyak is the most exclusive of the Balinese beaches - tranquil yet abuzz with the Island's best bars, spas and resorts. Seminyak's Petitenget Beach houses shimmering black sand, while the famous nearby temple of Tanah Lot encapsulates Bali's cultural history. For more information, please visit www.whotels.com/baliseminyak.

About W Hotels Worldwide

W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 41 hotels and retreats in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand's sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts and signature spas. With more than 12 years of proven success, W Hotels is on track to reach more than 50 hotels by the end of 2012. W Hotels and W Retreats have been announced for Paris, St. Petersburg, Guangzhou, Shanghai, Abu Dhabi, Bangkok, Athens - Astir Palace, and Verbier, among other international destinations. For more information, visit www.whotels.com.

About AWAY(R) Spa

AWAY(R) Spas, exclusively developed for W Hotels, provide jetsetters and in-the-know locals with an escape within an escape, a place where the whirlwind of W winds down to allow a detox from a long, playful night out or a refuel for whatever comes next. The AWAY experience blends vivid colors, playful scents, imaginative sounds and energizing light with detoxifying potion used during a mood-boosting menu of recharging and reinvigorating treatments. There are currently 11 AWAY Spas around the world, including W Austin, W Retreat Koh Samui, W Retreat & Spa Vieques Island, W Seoul, W Retreat & Spa - Maldives, W San Diego, W Mexico City, and W Montreal, with three AWAY Spas planned for upcoming W Hotels in Guangzhou, Singapore, and Bangkok. For more information, visit www.whotels.com.

About Starwood Preferred Guest

The SPG program's breakthrough policy of No Blackout Dates at the world's most sought after collection of hotels, reinvented the hospitality loyalty program when it launched in 1999. By creating a program centered on its members, SPG has developed the most passionate and knowledgeable membership base in the hotel loyalty space. Through its use of new technologies and innovative channels such as SPG.com, SPG.com/stayconnected, SPG.com/flights and others, SPG continues to innovate and lead the industry. By offering No Blackouts on standard rooms at over 1,000 hotels and resorts in nearly 100 countries, No Blackouts on hundreds of airlines, and once in a lifetime experiences available through SPG Moments at spg.com/moments, the program has proven to be a big draw for the world's most frequent travelers, and a significant competitive advantage for Starwood. For more information about Starwood Preferred Guest please visit SPG.com or call (877) - STARWOOD.

About Starwood Hotels & Resorts

Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) is one of the leading hotel and leisure companies in the world with 1025 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Méridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched Aloft(R), and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

SOURCE: Starwood Hotels & Resorts

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