Wingstop Opens First Location in Monterrey, Mexico

Fast-growing wing chain opens seventh location in Mexico; part of five-store development agreement

March 04, 2011 // Franchising.com // RICHARDSON, Texas – Wingstop celebrated the grand opening of its first international location one year ago, and now the company is continuing to expand throughout Mexico, adding its first location in Monterrey and its seventh store in the country.

The new location opened this week and is part of a five-store development agreement for the State of Nuevo Leon with Restaurantès RCJ SA de CV. The agreement includes the cities of Monterrey, Salinas Victoria, Escobedo, Apodaca, Guadalupe, Juarez, Santiago, Santa Catarina and Garcia.

Earlier this year Wingstop announced it will add another 20 stores in the country thanks to an extended development agreement with current international franchisee WIS de Mexico S.A. de C.V.

"We are quickly adding new restaurants throughout Mexico City and gaining new wing fans every day. Now, with the addition of Monterrey, we're able to introduce a new community to Wingstop," said Jim Flynn, CEO of Wingstop. "In just over a year we've opened seven locations in the country and are on schedule to add another two dozen stores within a few years."

About Wingstop

Founded in 1994 and headquartered in Richardson, Texas, Wingstop has more than 475 restaurants open across the United States and Mexico. With a sole focus on chicken wings, the Wingstop menu features nine wing flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, and Hickory Smoked BBQ. Wings are made fresh, cooked-to-order and customers can also choose from homemade side dishes including Wingstop's award winning fresh-cut seasoned fries. Wingstop has experienced more than seven consecutive years of positive sales increases, received multiple American Business Awards, was crowned Wing King at the National Buffalo Wing Festival and has been voted 'best wings' by outlets across the country. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain's national spokesman since 2003. Wingstop was acquired in 2010 by Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion. For more information on Wingstop visit www.wingstop.com or www.wingstopfranchise.com.

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